Looking back at the expressive design system created for Riot Games ❇️🎮
Guided by our brand strategy “Creator of Worlds”, the design system draws its DNA directly from Riot’s immersive games such as League of Legends, Teamfight Tactics and VALORANT. The colour palette is pulled from in-game landscapes, while custom patterns channel the energy of character abilities and gameplay movements. To re-energise the brand, we implemented bold, dynamic typography anchored to a responsive grid system. By magnetising the type to the corners, we allow the characters and players to take centre stage.
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Riot Sans by Colophon Type Foundry.
Super happy to have worked on the brand refresh for Riot Games 🎮💥
Created custom ‘x’ marks inspired by each game, from League of Legends to VALORANT. A small but very fun part of the wider brand system created with the team @stinkstudios ⬅️⬅️ More to come!
Had a lot of fun designing the latest campaign and special build billboards for Canva which are now up and about at Waterloo station 👀
Always a joy to make fun things with lovely people @stinkstudios 💥
Our little Shape of Words publication is nearly sold out!!
Thank you to everyone who has come along for the ride and supported us, we couldn’t have done it without you 🫶🏼
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Shape of Words is a printed platform for contemporary creatives to react and reflect on what is shaping their practices today. The contributions – including essays, interviews and fictional narratives, as well as tweets, screenshots and journal entries – illustrate a diverse range of perspectives within and surrounding the fields of art and design. Collectively bound, they act as a time capsule of the issues and ideas that inform creativity.
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Designed and curated by @harold__bennett@alicesherwin_ & @emsjudd
Edited by @openpractice_ (@kleevans + @gabrielam_m ) ✨
A special thank you to all the amazing contributors, our lovely printer @me__print and our incredibly supportive stockist @thebrandidentity 💙
Fresh from the printers!
Keep your eyes peeled for release dates 👀
A big thank you to our 30 contributors who will be receiving their copy in the post soon! And a massive thank you to @me__print plus @abcdinamo and @pangram.pangram for the beautiful typefaces 🖤
Designed and curated with: @studiogroundfloor (@alicesherwin_ + @harold__bennett )
Edited by: @openpractice_ (@gabrielam_m + @kleevans )
Soon to be sold and distributed by: @thebrandidentity 💙
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#editorialdesign #stunningbookdesigns #graphicdesign #bookdesign #typography #editorial #design
