We couldn’t be more proud of the work that we’ve done that put women at the centre of the campaign. But we will never forget all the fun we had on set alongside these confident, hilarious, talented women and our crew ♥️
1. The coolest visual that the Styling team put together. We all wanted that ring and those nails.
@yehiabedier
2. Couldn’t have asked for better light for the first shot of the first day of shoot.
@eliekolko @jimmysawma1
3. Or a better talent.
@rawdahesham0
4. Blue hour brings out the best in everyone.
@eva.papadakou
5. Moona Sultan had those swooshes perfected.
@moona.sultan
6. Making it fiercely local.
@faizahshayk @yehiabedier
7. Faizah bringing it in every frame.
@faizahshayk
8. Reflection is good. :)
@lara_perrotte
9. Tried, tested and approved.
@eva.papadakou
10. A random mall in the middle of Old Dubai had an escalator that hadn’t moved in years. It was also chock full of glitter for some strange reason.
11. And also became the coolest location for one of our favourite shots. Creative Production House:
@wildcamelfilm
12. Leena had everyone in fits. Case in point.
@leenalghouti
13. Outtake that made it into the film.
14. Outtake that made it into the film.
@lana_.jpg
15. Lara, our badass DP in action.
@lara_perrotte
16. A rare moment when the Strategist, the Producer and the Director were all in the same vicinity.
17. Our talent never looked out of place.
18. A clothing line, Nike socks, Rawda’s infectious smile and the entire crew on the move.
19. We’ll never get tired of Old Dubai.
20. And that’s a wrap, folks! #nikestyleby
@equalsmgmt