Yesterday in Davos, Richard Edelman was joined on stage by Arvind Krishna, Chairman & CEO, IBM; Janet Truncale, Global Chair & CEO, EY; Dan Schulman, CEO, Verizon; David Miliband, President & CEO, International Rescue Committee; and Alan Murray, President, WSJ Leadership Institute, to launch the 2026 Edelman Trust Barometer: Trust Amid Insularity.
At a moment of growing division and fragmentation, trust is entering a new phase.
The discussion surfaced a clear signal: insularity is becoming a defining force shaping trust and business as usual is no longer enough. As trust in government and media continues to erode, business, especially one’s own employer, stands apart as the most trusted and capable institution to act. Yet rising insularity is making leadership, innovation, and collaboration harder across organizations and societies.
Our panel explored what this shift means for leaders today, and why the concept of trust brokering, the ability to navigate difference and move people forward with shared purpose, is a defining leadership skill.
The full report is available to download via the link in stories 🔗
Introducing the 2026 Edelman Trust Barometer: Trust Amid Insularity.
Trust is under greater pressure than ever before. Learn how the retreat into insularity — a reluctance to trust anyone who's different from you — will affect business, NGOs, government, media, and citizens around the globe.
Head to the link in our bio to download the report today.
Over the past 25 years, the Edelman Trust Barometer has captured seismic shifts in institutional trust—charting the rise of globalization, the challenges of a polarized world, and the enduring role of trust as a cornerstone for progress.
This month, we’re honoring that legacy and looking to the future:
📖 Explore the moments and trends that shaped trust in the last 25 years.
📊 Discover the key takeaways that leaders need today.
🌍 Get ready for the 2025 Edelman Trust Barometer—launching soon.
Start exploring 25 years of trust today.
🔗 Link in bio.
The Cannes Lions International Festival of Creativity is a celebration of global creative excellence. Serving on a Cannes Lions jury is a reflection of the creative leadership and industry perspective required to recognize the ideas redefining how brands connect with audiences around the world.
We’re incredibly proud to have Tim Green, Lauren Kimball, and Felipe Braz representing Edelman on this year’s Cannes juries. Congratulations on this exciting and well-deserved recognition.
#CannesLions
From Mumbai to Gurgaon to Bangalore, welcome to Edelman India.
Step inside the spaces where ideas spark, collaboration thrives, and stories take shape.
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Trust in health is shifting. The 2026 Edelman Trust Barometer Special Report: Trust and Health uncovers rising confusion, divided beliefs, and the evolving mix of voices influencing decisions. Go to the link in bio to download the full report today.
We all know a fan who thinks they’re the problem. Now Xbox has a way to prove it.
With The Sacrificial Fan, Xbox created ‘xJ’ (expected jinx) in partnership with Opta - a data model that quantifies how a fan’s presence impacts results.
Rolled out with COPA90 and creators across EMEA, it puts fandom to the test, revealing who’s driving wins… and who might be costing them.
For the unluckiest supporters, there’s only one solution: don’t watch the game, play it on Xbox instead.
From folklore to formula, we're proud to have partnered with Xbox to turn belief into something fans can finally measure
And this season, Xbox is on the hunt to find and crown football’s ultimate Sacrificial Fan.
What happens when you let the product do the talking?
In the UK, HP put its Smart Tank printer to the test - printing a billboard live, sheet by sheet. 319 A4 pages came together in real time to create a full-scale OOH execution, powered by refillable ink bottles designed to last up to three years.
Edelman is proud to have helped bring this to life. A simple, earned-first idea: show, don’t tell.
On the ground at @sxsw , here’s part 2 of the conversations we captured.
We asked industry leaders about the conversations they think everyone should be paying attention to.
Their answers point to the cultural and business shifts gaining real momentum and shaping the year ahead.
Between panels, keynotes, and brand activations, we stopped industry leaders at SXSW to hear what’s shaping their thinking this year. We asked a simple question: If you had one word to describe this year, what would it be and why? Here’s what stood out. 👆
What does SXSW look like on the ground?
Last week at SXSW, we joined conversations at the intersection of AI, creativity, trust and culture in Austin. Hear the top takeaways from Emma Nash, Senior Digital Marketing Associate at Edelman, as she captures the moments, insights and energy on the ground.
Welcome to our Amsterdam office. We’re taking you behind the scenes for a quick tour of the space our team calls home — right in the heart of one of Europe’s most inspiring cities.
#Edelman #LifeAtEdelman
