Driven By Us Podcast

Louise’s Career Tips 🎙️ Louise encourages people to use their networks and embrace opportunities such as mentorships and development programmes, without feeling apologetic for taking them. She reflects that holding back can often mean missing valuable chances to grow. She urges people to go for it to step forward, say yes, and fully commit to opportunities rather than holding back or self-editing. Louise also emphasises that perfection isn’t the goal. Making mistakes is part of learning, and those experiences often lead to even better outcomes in the long run. Watch on YouTube & Listen On All Platforms S2 : McLaren Special - Out Now! 📽️: @eddiethedop / @nico_creates #McLarenRacing #DrivenByUs #TeamMcLaren #Papaya #McLarenF1 #DrivenByPeople #WomenInMotorsport #DiversityInSport #InclusionMatters #EquityInAction #WomenInSTEM #OnThePodium #HighPerformanceTeams #WinningTogether #PerformanceDriven #MotorsportLeadership #CMOPodcast #SportsMarketing #BrandLeadership

Louise McEwen shares the team’s ambitious diversity, equity, and inclusion goals. By 2030, McLaren aims for over 40% of its workforce to come from underrepresented backgrounds, encompassing neurodiversity, ethnicity, socio-economic group, and with a strong focus on women. Currently, the team is on track, having achieved 33% toward the 2030 target, though Louise acknowledges there is still much work ahead. She emphasises that a high-performance team thrives on diversity, highlighting that different perspectives and “points of difference” can come from anywhere and that inclusion is key to both innovation and on-track success. Listeners will gain insight into how McLaren is not only striving for racing excellence but also redefining what it means to be a winning team on the podium and in the workplace. Out Now! - All platforms S2 : McLaren Special 📽️: @eddiethedop / @nico_creates #McLarenRacing #DrivenByUs #TeamMcLaren #Papaya #McLarenF1 #DrivenByPeople #WomenInMotorsport #DiversityInSport #InclusionMatters #EquityInAction #WomenInSTEM #OnThePodium #HighPerformanceTeams #WinningTogether #PerformanceDriven #MotorsportLeadership #CMOPodcast #SportsMarketing #BrandLeadership

🎙️ Louise McEwen on career pathways and navigating motorsport marketing! There’s no linear route to success. From starting out in a sports marketing agency to spending years brand-side and working on partnerships connected with @mclaren Louise McEwen shares how gaining a full 360° view of the industry shaped her career. In this episode, she discusses the importance of understanding marketing strategy, knowing how to truly connect with fans, navigating the highly regulated world of motorsport, and balancing agility with strong stakeholder management. Out Now! Link in bio S2 : McLaren Racing Special 📽️: @eddiethedop / @nico_creates #McLarenRacing #DrivenByUs #TeamMcLaren #Papaya #McLarenF1 #DrivenByPeople #WomenInMotorsport #DiversityInSport #InclusionMatters #EquityInAction #WomenInSTEM #OnThePodium #HighPerformanceTeams #WinningTogether #PerformanceDriven #MotorsportLeadership #CMO #SportsMarketing #BrandLeadership

McLaren Racing 2025 World Constructors’ Championship Special ! Louise McEwen - Chief Marketing Officer at @mclaren Racing joined Shanna Raj from McLaren Technology Centre. Louise leads the global brand narrative, visual identity and commercial strategy for the team’s racing operations. But beyond branding and sponsorships, Louise is a passionate advocate for diversity, equity, and inclusion across motorsport. As part of McLaren’s pioneering inclusion efforts, she’s helped drive the creation of McLaren Next & Engaged Programmes to open up motorsport and STEM-related careers to under-represented and under-privileged groups. Louise consistently emphasises that opportunities in motorsport shouldn’t be limited to the cockpit: “to be world-championship material and high-performance, you need different thoughts and perspectives” and she works to make sure roles across brand, marketing, engineering, commercial and beyond are open to all talents. On a personal and symbolic level, 2025 saw Louise alongside her McLaren colleagues standing on the podium. At the F1 Miami Grand Prix she accepted McLaren’s constructors’ trophy as part of the winning team, becoming one of the few women to stand on an F1 podium a visible testament to her dual role both behind the scenes and front-of-house for McLaren’s success. McLaren Special - 15/12/2025 - 18:30 GMT Watch on YouTube and Listen on all streaming platforms! 📽️: @eddiethedop / @nico_creates 🍥: @theodore.elijah #McLarenRacing #DrivenByUs #TeamMcLaren #Papaya #McLarenF1 #DrivenByPeople #WomenInMotorsport #DiversityInSport #InclusionMatters #EquityInAction #WomenInSTEM #HighPerformance #WinningTogether #PerformanceDriven #MotorsportLeadership #CMO #SportsMarketing #BrandLeadership

2025 World Constructors' Championship Special ! 🟧 🏆 15/12/2025 - 18:30 GMT 👀 #McLaren #McLarenF1 #McLarenPodcast #F1 #Formula1 #F1Podcast #F12025 #WorldChampions2025 #McLarenWorldChampions #PapayaArmy #TeamPapaya #PapayaPower #2025ChampionsEdition #McLaren #MTC

“I never saw myself as a role model until young girls, boys, and even parents reached out to say they could see themselves in motorsport. That meant everything. 💫 Mentorship changed my journey too. From industry mentors to having Lewis as one, I learned the power of guidance. Now I always tell young people: find a mentor, they can open doors you never knew existed. 🚀🎙️” Tune In - Out Now, Link In Bio 🎥: @eddiethedop / @nico_creates #Motorsport #WomenInMotorsport #RepresentationMatters #Mentorship #STEMCareers #Inspiration #FutureLeaders #LewisHamilton #BreakingBarriers #MotorsportForAll #STEMEducation #RoleModel #DiversityInSTEM #LeadershipJourney

“ @stephanietravers journey in motorsport started with three incredible years at @mercedesamgf1 , before transitioning into Extreme E and Lewis’s wider ecosystem. 🌍🏁 When Lewis launched the Hamilton Commission, it really made me reflect traveling the world, she often realized she was one of the few. That experience fueled her drive to do more, to open doors for others like herself . 💪🏽✨ When Lewis invited Stephanie to Senegal to join @teamx44 , she jumped at the chance. From Associate Sporting Director to Deputy Team Principal, Extreme E became the platform where she grew, learned, and found purpose, to keep pushing for representation and change across motorsport. 🚀” Out Now! All Platforms 🎥: @eddiethedop / @nico_creates #Mission44 #X44 #ExtremeE #Motorsport #WomenInMotorsport #DiversityInSTEM #RepresentationMatters #HamiltonCommission #STEMLeadership #MotorsportForAll #BreakingBarriers #FutureLeaders #SustainabilityInSport #F1ToExtremeE #InspirationInMotion

“At Mission 44, our goal is to open doors into the world of motorsport. 🌍💡 @stephanietravers explains the work from STEM activities at Grand Prix weekends to connecting young people with teams and engineers behind the scenes, we’re showing what’s possible and inspiring the next generation to pursue their dreams in STEM and motorsport. 🏎️✨ We’re working with teams, suppliers, and nonprofits to understand the barriers young people from underrepresented backgrounds face and take real action to break them down. 🚀 Every young person deserves the chance to see themselves in this industry and we’re proud to see some already changing their degree paths because of these experiences. 🙌” Out Now! - Link in Bio 🎥: @eddiethedop / @nico_creates #Mission44 #STEMEducation #Motorsport #DiversityInSTEM #STEMCareers #Inspiration #MotorsportForAll #RepresentationMatters #FutureEngineers #STEMInAction #EducationForChange #InnovationInMotion #STEMPathways

Stephanie Travers is a trailblazing engineer and leader in motorsport, currently serving as the Senior Impact Manager (Careers Pathways) at @Mission44 , the charitable foundation created by Sir @lewishamilton to foster a more inclusive education system and empower underserved communities. She also held leadership roles with Team X44, Hamilton’s @extremexexh team, including Deputy Team Principal, and previously served as an Associate Sporting Director. Beginning her career with a strong academic foundation in chemical engineering (BEng from the University of Bradford, MSc from Imperial College London), Stephanie held early roles in asset management at BASF before pursuing a breakthrough opportunity. Out of over 7,000 applicants, she was selected as a Trackside Fluid Engineer for the @mercedesamgf1 , where she co-managed the Petronas Trackside Laboratory. In 2020, she made motorsport history at the Styrian Grand Prix, becoming the first woman of colour to ever stand on an F1 podium, receiving the Constructors’ trophy alongside Lewis Hamilton, a milestone Lewis himself celebrated as profoundly important for representation in the sport. Stephanie continues to inspire through her leadership roles, keynote speaking, and community engagement. From her historic podium with Lewis Hamilton to her leadership at X44 and advocacy with Mission 44 and Driven By Us, she embodies the change needed to ensure motorsport reflects the diversity of the world around it. Out Now! Link In Bio - S2E16 🎥 : @eddiethedop / @nico_creates 📸 : @jordantaylorphoto 🍥 : @theodore.elijah #StephanieTravers #Mission44 #LewisHamilton #TeamX44 #ExtremeE #DrivenByUs #MercedesAMGF1 #WomenInMotorsport #WomenInSTEM #DiversityAndInclusion #RepresentationMatters #Trailblazer #Leadership #Mentorship #Inspiration #MotorsportDiversity #BreakingBarriers #STEMInspiration #Empowerment #EquityAndAccess #MotorsportForAll

✨ Trailblazing Stephanie Travers ✨ From chemical engineering to standing beside Lewis Hamilton on a @f1 podium — Stephanie’s story is one of courage, persistence, and purpose. Out of 7,000 applicants, she earned her spot as a trackside fluid engineer for the @mercedesamgf1 . That journey took her from a treasure hunt across Kuala Lumpur to the high-pressure world of the pit lane. Then came a moment that changed history. 🏁 “When I went on the podium after Covid. Lewis’s first race win of that season, it was the first time a Black woman had stood on a Formula One podium. I didn’t just feel like I was holding a trophy… I was opening a door.” Today, Stephanie continues to open doors through @Mission44 , the foundation created by Sir @lewishamilton to inspire young people and diversify the world of STEM and motorsport. 💬 “We bring young people to races, give them STEM activities, and show them the careers behind the scenes. It’s about breaking barriers and building futures.” Because as Steph says: ✨ “Sometimes you have to face things you don’t really want to, to get to where you want to be.” S2E16 - 20/10/2025 - 18:30 BST @eddiethedop / @nico_creates 🎧 Watch or listen to the full episode, a conversation about resilience, representation, and redefining what’s possible in motorsports #Podcast #StephanieTravers #WomenInSTEM #F1 #trailblazer #Mission44 #LewisHamilton #BreakingBarriers #RepresentationMatters #Formula1 #Inspiration

How the motorsport industry can evolve? 🌍 Learning from other spaces that have become more accessible, inclusive, and sustainable over time. Denzel points out that motorsport, by nature, is an expensive world to step into. From ticket prices to participation costs, it’s often a space that feels out of reach for many people who might love the sport but can’t easily access it. Meanwhile, other sports have found ways to bring fans closer through affordability, community initiatives, or creative fan experiences. 🎟️ “I think maybe that’s something that could improve just trying to make it more accessible to a lot more people.” Then there’s the question of sustainability 🌍. With races happening all over the globe, logistics and transport are massive factors in motorsport. Denzel reflects on how the industry could take steps to be more responsible not by tearing down what already works, but by reimagining how it can be done better, the future! 💡 💬 “There’s more that could potentially be done, it’s about seeing the potential, not the problem.” At its core, this conversation is about evolution, about taking something iconic and asking, how can we make it even better? Out Now! S2E15 🎥: @eddiethedop / @nico_creates #Motorsport #Conversation #DenzelTalks #Leadership #Sustainability #Accessibility #RacingCulture #Innovation #MotorsportIndustry #FutureOfMotorsport #PodcastClip #MotorsportCommunity

💭 “Don’t let perfect be the enemy of good enough.” The best advice @holadenzel picked up from mentors and leaders throughout his career, lessons that have shaped how he works, leads, and grows in the fast-paced world of motorsport and events. From his first boss, who taught him the importance of managing expectations and trusting the process… to a COO at a hypergrowth startup, who dropped timeless gems about staying agile, delivering quickly, and learning as you go. These are the kinds of reminders that stick that leadership isn’t about doing everything perfectly, but about empowering others, adapting fast, and showing up with consistency. 🎧 Link In Bio Now streaming on all platforms! 🎥: @eddiethedop / @nico_creates #Leadership #Mentorship #PodcastClip #CareerGrowth #DenzelTalks #MotorsportIndustry #Operations #GoodEnough #MindsetMatters