*Culture is the moat✨Anyone can make a drink, but not everyone can build something people feel connected to. The brand, the people around it, the energy, that’s what keeps it from being just another can on a shelf.
*Product market fit is everything. Farmers markets, honest feedback and watching someone actually come back for a second can. If it doesn’t move in real life, no amount of branding or ads will save it.
*You have to earn your way into rooms. 13 emails for one meeting isn’t crazy. Following up, circling back, catching people at the right time. Most opportunities don’t come from the first ask, they come from bringing additional value with each follow up
*Things will go wrong in the most painful ways. Exploding cans, bad batches, late deliveries. You don’t avoid these moments, you just get better at handling them without letting it shake everything else
*This is a reps game Events, emails, samples, follow-ups, retail checks. The boring stuff compounds way faster than any “big break.” The more swings you take, the more things start to click.
* Be the person before you “become” them. Leader, mentor, operator… you don’t wait for the title, you start acting like it early, even when it feels premature. That’s usually how you grow into it in the first place📓🧠🍍
The adults who grew up on Jarritos, but are more health-conscious today, will love Bawi.
The Austin, Texas-based company markets itself as “the first sparkling agua fresca.” Started by Victor Guardiola, a 27-year-old Mexican immigrant, the company has raised more than $3.5 million to reimagine the soda market. With colorful font and lotería-inspired branding, Bawi’s line of flavors includes piña (pineapple), maracuya (passion fruit), límon (lime), and guayaba (guava).
Bawi was created during Guardiola’s time at the University of Texas in Austin, just before he graduated in 2020. The idea formed in the summer of 2019, but it wasn’t until April 2022 that the first production run took place, launching the company with Jordan Hicks (who left the company earlier this year). Guardiola tested his concept at farmers markets in 2020 “because it’s important to see if your product actually has product market fit by selling it.”.
Today, Bawi is available at Fresh Thyme grocery stores nationwide, Whole Foods in Austin and Northern California, and online through Amazon and the Bawi site, which offers discounted pricing to customers who shop directly through the brand. Bawi is on track to beat its 2025 sales target, with revenue exceeding $2 million. Austin, Chicago, and Northern California are the brand’s biggest markets.
“Food and beverage at large is such an incredible vehicle for culture,” said Guardiola. “Bawi is a Trojan horse for people to open a dialogue about Hispanic culture and food.”
✍️: @ximenanbqk . Swipe and learn more about @drinkbawi in #linkinbio.
‼️GIVEAWAY CLOSED🗣️To celebrate Cinco de Mayo and our launch at @deciccos we’ve teamed up to get yall hooked up with FOUR 4 PACKS OF BAWI 🍋🟩🍍😋
Here’s how to enter:
Follow @drinkbawi and deciccos
Tag a friend
10 bonus entries when you add this post to your story
🎯 the winner has been randomly selected and sent a DM by @drinkbawi ❤️
¡Corre y se va corriendo! @buenasaustin , Austin’s first lotería club, is officially starting on Wednesday, April 29. 🇲🇽🫶
Whether you’ve played your whole life or have never played before – everyone is welcome. Join us for a night of Lotería, community, and giving back.
🗓️ Wednesday, April 29th (Monthly Residency!)
⏰ 7:00 PM - 9:00 PM
📍 Radio Rosewood | 1115 E 11th St.
🎟️ $10 tickets, proceeds will benefit DACA renewal funds in TX
📸 Flower Wall Photo Booth by @rosieflorarentals
🎁 20 Prize Packs featuring @drinkbawi swag and @anapeake_ art.
We are so excited to announce that BAWI is officially sponsoring the event! Come sip on some sparkling agua frescas and support immigrant rights in Texas.
Click the link in our bio to grab your tickets! Space is limited, so RSVP early.
¡Ahí nos vemos! Gracias por todo el apoyo. 🥹
#daca #loteria #austin #atx #texas
