Woke up to some amazing news—Stop Bullshitting Yourself is officially a bestseller!
Huge thanks to everyone who grabbed a copy & helped spread the word.
And a special shout-out to my friends & family—y’all are some real ones! The best part of this book launch has been seeing all your love & support. So many of you asked how you could help & instead of looking for free handouts, a ton of you went out & bought extra copies just to show support. That’s what real friends do—show up for each other!
I’ve also loved hearing from so many of you who are loving the book & have already started to make changes in your lives. Keep the texts, calls & DMs coming!
Took a little break from the playoffs to work on my second book… The It Factor!
This one is for athletes! This is the book I wish I had when I was hooping.
It is for all the athletes who struggle with doubt & confidence.
It is for the athletes who work hard but lack the killer instinct to dominate in games.
It is for all the athletes who know there’s another level but are struggling to tap into it.
The It Factor!!
Happy birthday @christineburkee !! My mom always said, “when you meet your person, you’ll know” and I didn’t believe her until I met you. I love you!
The Tatum 4 Training Experience united coaches @drewhanlen & @richards_elite with 30 content creators and 60 hoopers from across London’s basketball community for a session built around elite detail.
The Tatum 4 London Pack is out now — online at bouncewear.co.uk, in-store at BounceWear London, and now also on the Bouncewear app for international shipping.
Two weeks ago, @braxtonkeathley posted a video of him hitting 113 out of 115 three-pointers.
Right away, I knew he was #OneOfUs — one of those relentless workers who lives in the gym working on their game.
As someone who used to shoot 1,000 shots before school every morning, I was blown away by his work ethic and sent him a DM with some training advice.
He told me he’d love to get a workout in one day and that he looked up to @tyresemaxey ’s game—so I invited him to LA to train with Tyrese the following week.
Turns out, Braxton can hoop! He led the state of Kentucky in scoring as a sophomore, and with his work ethic, I have no doubt he’ll keep leveling up.
This interaction with Braxton made me want to start rewarding more young players who attack the game the same way with opportunities and experiences like this. If you think you’re #OneOfUs — or know someone who is — drop their profile or videos so I can check them out.
