New stills work for @shopgoodwill . This was a dream project for me. I have a long admired the employee portraits part of the Goodwill campaign, and this took that concept one step further into the lives of some of the people that the other programs have changed. There truly is so much more to Goodwill than you expect.
Thank you to @iostudio for having me out, @jimmydchaffin for the beautiful creative, and @dtpoag for the connective direction and collaboration, Andy Miller/ @solidbrolly / @cameras_r_dumb for the gorgeous lighting 🤝
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It’s here! it’s here! It’s finally here! A creative lil seed baby I planted when there was still snow on the ground, my first fully Art Directed (and shot) Spring Campaign for Cedar Hill Homestead. It has wiggled its way out of the mud right here before your eyes!
We all wish that spring was beautiful, but the truth is it’s dirty. It’s muddy and rainy. Cold then hot, then cold again. Teaching us the patience we need and getting us used to shedding layers we wrapped up in all winter.
This campaign is about stepping in the mud. Splashing in the puddles. Embracing the shift to summer. And I am proud to say that I have come to learn by working alongside this brand, these intentional people behind @cedarhillhomestead , that each of these products are seasonally perfect to help us do exactly that.
Come frolic with me 🌾🌾🌾🌾🌾
I read in an interview with a photographer turned DP that the way she made the switch was through stop motion. I’ve been playing with it for a few brands and love it sooooo much.
I am a true lover of the still image and will always try to fill a frame and tell a full story with one photograph. But I gotta admit… this is fun.
Thank you to my forever collaborator and supporter, Tori at @cedarhillhomestead and to our chosen fam @harpethmoonfarm for hosting 🫶
