#ad After speaking to hundreds of audiences of business owners and leaders throughout the world, as well as conducting national studies, a few things stand-out:
1) business leaders don't realize that growing a business and scaling a business are two completely different things,
2) very few business leaders or companies truly aspire for scale-level outcomes, and
3) nearly all business owners who were asked if they committed to 10x their revenue within 3 years admitted they'd need to rethink their strategy, system, and team.
Join the free webinar I'm hosting with @Intuit where I teach the science and system of scaling.
Also, during the session, you'll learn about Intuit Enterprise Suite, an AI-native ERP for automating workflows, connecting and automating data, and amplifying your teams' impact for exponential results and planning.
Register now at the link in my bio for my free webinar with Intuit on June 11th 11am PT / 2pm ET #IntuitEnterpriseSuite
There is nothing…
NOTHING…
like being in a room full of people who refuse to quit.
Each one of them had a moment where they almost didn't start.
Almost didn't launch.
Almost talked themselves out of it.
And then they didn't quit.
Getting to share a stage with people like this is why I do what I do.
The Inner Circle isn't just a mastermind…
it's proof that when the right people find the right vehicle…
everything changes.
Tag someone who needs to be in a room like this. ⬇️
You think 10x takes 10 years.
Most founders do. So they set the goal, put it somewhere they can see it, they were towards it for some time and then… they forget about it.
Here’s what nobody tells you about that goal you wrote down.
If you’re working toward it, you don’t have a goal. You have a wish.
Operating FROM the goal is different. The impossible goal isn’t a destination you’re moving toward. It becomes the lens you see through right now.
Every hire, every product decision, every thing you say yes to runs through one question: does this compound toward the 10x, or does it just feel like progress?
That’s what the impossible goal actually does. It’s not just inspiration. It should be a FILTER.
Most founders never use it that way, so they stay busy doing things that feel like progress but don’t actually shrink the distance to 10x.
Comment SCALE and we’ll send you THE SCIENCE OF SCALING, the NYT best-selling audiobook, for free.
How many things on your calendar today could only you do?
Being in every decision, closing every deal, fixing things yourself: that’s how businesses end up built around one person.
The same behaviors tend to run the company for years before anyone names them as the problem.
The result is a business that can’t function without one specific person in it.
There’s a point in the growth of every business where the founder has to stop being the answer. The business gets bigger than what one person’s involvement can carry.
Most founders hit that point and respond by working harder. The meetings pile up, decisions route to them, and the ceiling becomes permanent.
Want to learn how to build a business that actually scales beyond you?
Comment SCALE and we’ll send you THE SCIENCE OF SCALING, the NYT best-selling audiobook, for free.
Here’s the tactic. Set an impossible goal. Then define your floor: the minimum standard it costs to reach that goal.
When you do that honestly, something uncomfortable shows up. Your model is full of things that can’t scale.
A partner not pulling their weight. A product line that splits your focus three ways. A team of B players you’ve been too loyal to replace. A conversation you’ve been avoiding for two years.
These things look like the price of changing. They are actually the price of staying.
The math is backward. B players don’t just cost you in salary. They cost you in every deal that doesn’t close, every system that doesn’t hold, every A player who leaves because the standard is too low.
The wrong product doesn’t just cost you margin. It costs you the attention that should be compounding on the right one.
Whatever the price is to raise your floor, it costs 10 to 100 times more to stay where you are. The floor doesn’t lie. But most people just never look.
Comment SCALE and we’ll send the NYT best selling audiobook, THE SCIENCE OF SCALING, for free
When a business is growing, the founder assumes it’s coming from effort.
So when the growth slows, the natural response is to add more of everything: more hours, more hires, more services, more problems personally managed.
But the growth was never coming from the effort. It comes from a small number of high-leverage activities that happened to get the founder’s attention when the business was small.
As you grow, everything gets attention, which means those activities stop getting the depth they need to compound and truly scale.
This is the ceiling most businesses hit and never talk about.
Not because the founder stops working… they just never stop saying yes. And the business grows in every direction except toward the goal.
The founders who break through aren’t working the hardest. They’re the CLEAREST.
They find the one thing that actually moves the needle and cut everything else, including things that are working, because they know that splitting focus across ten priorities doesn’t cost 50%. It costs everything.
One thing, done consistently, compounds. Everything else stays flat no matter how hard you push it.
Comment SCALE and we’ll send you THE SCIENCE OF SCALING, the NYT best-selling audiobook, for free.
That’s why we set an impossible goal for Scaling.com: A community of founders where every single member achieves their 10x goal in less than three years.
That frame changed everything about what we’re doing, how we’re doing it, and who we’re doing it with.
Most founders think they have a growth problem when they actually have a focus problem. And the difference between those two diagnoses is years of your life.
Warren Buffett said really successful people say no to almost everything. Not most things. Almost everything.
The ones who figure that out stop competing on effort. They start solving at a depth that no one else will go to, because everyone else is too scattered to get there.
Comment SCALE and we’ll send you THE SCIENCE OF SCALING the NYT best-selling audiobook for free.
Most people have a 10-year plan. Almost none of them have changed anything in their lives because of it.
A long timeline leaves every option open. When everything is possible in 10 years, nothing is urgent right now.
The path you actually need is buried under 14 others that all feel worth exploring first.
Compress it to 3 years and most of those paths disappear. The new timeline makes it obvious they were never going to work anyway. What remains is the path you already knew you needed to take.
Every option you keep open is a reason you’re not moving. Cutting the timeline removes the ones you were using to delay the decision you’ve already made.
Comment SCALE and we’ll send you the NYT best-selling audiobook free: THE SCIENCE IF SCALING.
Full framework. No pitch.
You'd do the right thing every day IF you knew what it was.
Most founders have the discipline. They're up early, working through problems most people never encounter, fully committed to the goal.
The question has never been whether they'd put in the work. It's whether they know what work actually moves them toward it.
Most lack that clarity, so they stay busy doing things that only create more complexity. More services, more clients, more processes layered on top of existing ones.
The business grows in every direction except toward the goal.
That's what the floor is for.
When you raise your floor, you eliminate everything below a certain standard of leverage. What's left isn't a longer list of priorities.
It's the one thing that, done consistently every day, actually compounds toward where you're going — visible because everything else has been stripped away.
The Scaling Framework exists to make that visible. Not to give you a new strategy to execute on top of the ones that already aren't working.
To show you the highest-leverage pathway already inside your business, buried under everything you've been saying yes to.
If you knew exactly what to do every day, you'd do it. The framework makes sure you know.
Comment SCALE and we'll send you the audiobook free. Full framework. No pitch.
Growth is supposed to buy you freedom. For most founders, it buys complexity.
Here’s the pattern we see in business after business: you hire people to solve the problem.
The problem doesn’t go away. It just routes through more people before landing back on your desk.
That’s not a hiring problem. It’s not a culture problem.
It’s a design problem.
The business was never structured to run without you.
Every decision path leads back to you — not because your team is weak, but because the architecture requires you at the center.
You built the machine. You are also the machine.
The founders who break through don’t work harder.
They rebuild the structure so the business can function without them in every room.
That’s the entire thesis of The Science of Scaling. Dr. Benjamin Hardy and Blake Erickson studied hundreds of companies that crossed $10M, $30M, and $100M and isolated the structural moves that made it possible regardless of industry, team size, or market condition.
Tony Robbins wrote the foreword. It hit the New York Times Best Seller list.
And we’re giving the full audiobook away free.
Comment SCALE and we’ll send it to you directly. No catch.
