New Work!❤️
I didn’t plan for this to be a solo shoot.
Halfway through production day, I couldn't shoot with the team I intended to shoot with; I had no crew, no backup plan, just a chair, a deadline, and a choice to make.
So I handled production, performance, and post, directing, filming, acting, editing, and rebuilt the concept around one idea: if a product is designed to support focus, the film should feel just as intentional.
Rather than listing features, I told a simple story about comfort, posture, and clarity. The mesh breathes. The form supports. The rhythm stays sharp.
There’s no voice-over and no hard sell. Just movement, balance, and a call to action that feels earned.
I made this spec commercial for
@sihoo__official , which was part of a competition organized by
@ocontest.official (Wes Anderson style).
More importantly, it reminds me why I direct the way I do: solve the problem, respect the brand, and let the visuals speak for themselves.
Sit well. Stay sharp❤️.