Adediji Odutola anipr, arpa is the Head of Digital Media at BUA Group a multi-billion-dollar African conglomerate with diverse interests spanning foods, mining, manufacturing, and infrastructure. In this role, Diji is responsible for designing and implementing an integrated digital communications strategy that covers community and reputation management, content creation, crisis communication, marketing, and lead generation and conversion.
His work is focused on enhancing the visibility and engagement of BUA Group and its subsidiaries across a broad and diverse audience base. In this exclusive interview with Alaba Ayinuola of Business Africa Online (BAO), Adediji speaks on crafting compelling digital stories, driving the BUA Group narrative, industry trends and development. Excerpts.
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Congratulations to Africa’s CEO of the Year 2026, my boss, Alh. @abdulsamadrabiu_asr , CFR, CON, Founder/Executive Chairman of @buagroup_ng , on this prestigious recognition conferred by Jeune Afrique at the ongoing Africa CEO Forum 2026 in Kigali, Rwanda.
This honour reflects his visionary leadership, transformative impact on Africa’s industrial growth, and unwavering commitment to driving sustainable development across the continent.
#DijiO 🇷🇼
Over the past few weeks, I’ve been immersed in ‘Creating Brand Value’ by @harvardhbs Online. Hearing directly from marketing leaders behind brands like LEGO, Brandless, and Mavi made the experience even more practical and relatable.
Grateful to Jill Avery and the team for an insightful and thought-provoking learning experience.
Special appreciation to my boss @krabiu for the continuous support. Thank you Sir 🙏.
#DijiO
Proud to be part of the @buagroup_ng delegation led by Engr. Dele Abioye, MD/CEO, @buafoods , at the 62nd Salon International de l’Agriculture in Paris.
BUA Group is forging strategic partnerships, expanding global trade corridors, and unlocking sustainable opportunities across the entire food production value chain.
From production to processing, and from local capacity to global markets, we remain committed to becoming a world class conglomerate, spreading across Africa and beyond.
Fact: BUA Foods Plc. a listed subsidiary of BUA Group is one of the largest companies by market capitalization on the Nigerian Exchange Group @ngxgrp
#DijiO
Honored to share a moment with our exceptional Chairman, Alh Abdul Samad Rabiu @abdulsamadrabiu_asr at the Long Service Awards Dinner - Night of excellence.
It was a beautiful and heartwarming night celebrating loyalty, growth and excellence. Grateful for leadership that values commitment and growth.
#NightOfExcellence #BUAGroup #LongServiceAwards
