Overstimmed iMoms (november 2025)
Part 1 Focus : Coupon Mom played by
@stellabocle & Stroller Mom played
@digitsphere
Performance for the first print launch of Edgeline Magazine, “Existential Crisis”
@edgelinemag
Overstimmed iMoms (2025) explores the evolving figure of motherhood within digital globalization, where technology, consumerism, and identity collapse into one continuous stream.
At the center of this focus are two hyper-contemporary archetypes :
Stroller Mom embodies control, projection, and perfection. She is exemplary, disciplined, and obsessively precise. Every detail is curated from the stroller to the reborn baby she selects, one that mirrors her own image, her ideals, her narrative. Motherhood becomes a controlled simulation, a reflection loop where identity is stabilized through aesthetic and emotional mastery.
Coupon Mom, in contrast, operates within a softer but equally saturated system of control: consumption. Reclined yet fully connected, absorbed by her iPad, she navigates a world of discounts, promotional codes, and algorithmic rewards. Comfort is optimized through ergonomic design and endless scrolling. Her satisfaction is quantified loyalty points, flash deals, spinning discount wheels on platforms like Shein or Temu. She becomes the quiet sovereign of digital consumption, where care, pleasure, and value are mediated through savings.
Together, they form a dual figure of contemporary motherhood :
one rooted in control and image, the other in consumption and reward both shaped, sustained, and intensified by digital infrastructures.
Photographer :
@alaricfer
Art direction / Space Installation / gears :
@cellulemere
Performers :
@nymphorchidea
@kennymphe @digitsphere @stellabocle
Hair
@an4lplug
Belly-Top for
@stellabocle by
@loadjro