Heat, dirt, sweat, and effort: every detail is shaped to recreate the full intensity of a race under the sun.
A photo and video project that puts a primary need at the center: hydration in the most extreme moments. Super slow motion, dust suspended in the air, and the simple yet essential act of drinking become the core of a powerful and immersive visual narrative.
Written & Directed: @differentmediaproductions
Client: @santini_cycling
Camera & Color: @simonedelazzarifilm
Gaffer: @tarantino.media
Photographer: @marcoperuzzo
MUA: @anzolinvalentina_hairmakeup
Athlete: @_wattislove_
Big thanks Santini Marketing team: @paola_santini_me@andrea.ferrr
We brought snow into the studio to tell the story of something that truly changes the game: the new SLAM closure system for snowboard boots. A system designed to reduce time to a minimum.
The concept behind the video starts right here: turning speed into a visual language. A gesture that’s simple, direct, immediate… and why not, even fun.
Written: @differentmediaproductions
Client: @northwave_boots
Camera & Color: @simonedelazzarifilm
AC: @michelebacelle
�Big thanks Northwave boots Marketing team: @gianlucabarbi
For the new UNICO jersey by Santini, everything starts from movement. The video places the true essence of the product at the center: performance, expressed through the cyclist in action.
The visual approach is inspired by the jersey’s graphic design, made of fluid, organic color patches. From there, we built a dialogue with rocky textures and the use of out-of-focus and diopter filters, echoing those same nuances.
Aesthetic research and visual storytelling support the scene, but performance leads everything.
Written & Directed: @differentmediaproductions
Client: @santini_cycling Production Company: @differentmediaproductions
Camera & Color: @simonedelazzarifilm
Editor: @carlosalcordo
Photographer: @marcoperuzzo
Athlete: @matteo_costalunga
Brand collaboration: @wiliertriestina@fizikofficial@albaoptics
Big thanks Santini Marketing team: @paola_santini_me@andrea.ferrr
For this new project, we set out to highlight the new deep blue color of the Santini jersey.
To do so, we chose an essential, almost primordial setting. The barren mountains of the Canary Islands, with their arid, desert-like tones, become the perfect contrast: an empty space where color takes control and performance becomes the protagonist.
A balance between strength and minimalism, where every element is reduced to the essential to leave room for visual impact.
Written & Directed: @differentmediaproductions
Client: @santini_cycling Production Company: @differentmediaproductions
Camera & Color: @simonedelazzarifilm
Editor: @carlosalcordo
Photographer: @marcoperuzzo
Athlete: @matteo_costalunga
Brand collaboration: @wiliertriestina@fizikofficial@albaoptics
Big thanks Santini Marketing team: @paola_santini_me@andrea.ferrr
A red light cuts through the darkness of the night.
Architectures rising from the mountains like structures from another world.
Hidden waterfalls in a frozen canyon and a deserted beach suspended out of time.
Three environments, one narrative: a visual journey where darkness becomes the stage and light shapes the unexpected.
This is where THE UNEXPECTED comes to life, the campaign for Northwave’s Celsius XT Arctic GTX.
Photographer: @marcoperuzzo
Client: @northwave_official Athlete: @omarmartinello
Big thanks: @niccolomattosgiolai
