DEVA RD | Inside The Formula | Ep. 1 THE RIM
We go deep inside Miche’s formula.
Together with Giulio, we take you inside the development of DEVA RD, from the very first engineering choices to testing, rim optimization, and the pursuit of the perfect balance between lightweight performance, responsiveness, and reliability.
A journey into the way we engineer performance.
FM |ΦD =[4.28.2.3.2]𝛼50:0.007915
THE FORMULA FOR PERFORMANCE
4 preliminary designs, 2 different NACA profiles tested on the 52 mm front wheel, 28 CFD simulations carried out by the Tech Centre of the @equipegroupamafdj , 24 hours of wind tunnel testing across 3 dedicated sessions, 2 tested spoke cross-sections, and 2 full-aluminium rim prototypes to test aerodynamic performance and verify rim–tyre integration under real-world conditions.
A rigorous process of design, engineering, testing, and on-road validation, driven by a single mission: to reduce aerodynamic drag and improve efficiency, rolling performance, stiffness-to-weight ratio, and overall reliability.
Discover Deva RD at @velofollies | Booth 427 B
Miche introduces Asfalto and Sterrato, two new wheelsets representing the entry point to the brand’s carbon range.
Designed for cyclists seeking uncompromising quality ✨
Discover Asfalto and Sterrato ↑
Your first carbon gravel wheelset.
Sterrato is designed for riders who choose less predictable routes and want to tackle them from the outset with a purpose-built product: gravel and bikepacking.
Discover Sterrato ↑
From data to cobbles.
4 designs. 28 CFD simulations. 24 hours of wind tunnel testing.
A rigorous process focused on aerodynamics, efficiency and reliability.
Today, Deva RD is out there — taking on @parisroubaixcourse
![FM |ΦD =[4.28.2.3.2]50:0.007915THE FORMULA FOR PERFORMANCE4 preliminary designs, 2 different NACA profiles tested on the 52 mm front wheel, 28 CFD simulations carried out by the Tech Centre of the @equipegroupamafdj, 24 hours of wind tunnel testing across 3 dedicated sessions, 2 tested spoke cross-sections, and 2 full-aluminium rim prototypes to test aerodynamic performance and verify rim–tyre integration under real-world conditions.A rigorous process of design, engineering, testing, and on-road validation, driven by a single mission: to reduce aerodynamic drag and improve efficiency, rolling performance, stiffness-to-weight ratio, and overall reliability.Discover Deva RD at @velofollies | Booth 427 B](https://sp1.picnob.com/p/pt_6735634269457067641655_0_c61c9bbf7e48479d7a4bd790746fb1c8.jpg?o=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&h=feaf85b896d0f22358af14de6ab5abb9)
