Eras come and they go. This year, Formula 1 left its most successful one behind, entering 2026 with the sport’s biggest rule change in history. We created the F1 season launch campaign for
@viaplayracingnl for the second year running, introducing petrolheads and newfound fans alike to the new rulebook.
In the hero commercial, we animated two generations side by side to familiarise fans with the future of F1. We developed two new content formats to add depth online: Max Verstappen broke down the rules in his Maxplainer, while the Viaplay crew did the same for rookie fans in the F101 series.