Real people. Real insights. Real impact.
That’s what MindMarket is built on and what their new brand and website were designed to express.
From the moment we began working together, one thing was clear: MindMarket isn’t your typical research agency. Sina, Kais and their team move across cultures, languages, and communities with curiosity and care. They listen for the human stories that data alone can’t surface, whether they’re in Lagos, London, Seoul, Berlin, or anywhere else in the world.
The new identity and website were shaped around that global spirit. Warm, alive, and grounded in connection. Clear in tone and honest in voice. Every illustration is hand-drawn and created with intention, reflecting the human approach at the heart of MindMarket. No AI. Just thoughtful work by a real human (👋
@spencergab ).
At the centre of the system is a single connecting line, visible in the logo and throughout the site. A quiet thread that ties together people, stories, and insights and it forms the visual core of MindMarket.
It has been an absolute joy building this website. Check it out here:
→ mindmarket.com
And if you want to follow their journey, you can find them at
@mindmarket.world .
Credits
Agency:
@koki___kiko
Strategy & PO:
@kimlevan
Art Direction:
@louispaquet83
Illustrations & animations:
@spencergab
Design:
@louispaquet83 ,
@plcossette ,
@marie_christine_dion
Development:
@devenini &
@plcossette 
