Peter Do isn’t throwing shade at color. He just knows what he likes. “I never wake up and feel like I can’t or don’t want to wear black,” he says. “Because you’re in New York, right?”
His new imprint, PD-168, is this mentality made manifest. PD-168 is all-black and, for a Peter Do line, relatively affordable. It’s a complete wardrobe that’s been thought out so you don’t have to do any thinking. It “is the uniform I wear every day to design Peter Do the brand,” says the designer.
The power of Do’s sub-label is that, in addition to being practical, it’s also transformable, meaning you can switch things up from day-to-day. Ironically, freshness is key to a successful uniform. “It’s a living system,” as Do says, hence the line’s mantra: Every Hour, Every Black, Everyone, and Everything.
But about that black — Do didn’t happen upon it incidentally. The PD-168 collection was years in development because he had to wear the garments himself to dial in the fit, the shape, the fabric, even the tone. “This is the right shade,” he says, pointing to a blazer cut from a liquid satin woven especially for PD-168 in Japan. “Neutral. Not too cold, not too warm. You live with it. You can get it dirty.”
Written by:
@kyle.macneill
Interview by:
@traspenti
Video by:
@byeemj ,
@alisw4nderland 
