Watch Jonty Rhodes in the ultimate chase for cashback in this hilarious new brand film for Super.money by @braindad.co
Discover how modern UPI apps are revolutionizing digital payments and cash rewards through creative celebrity storytelling and relatable Indian street culture.
This new film by @braindad.co for @getsuper.money is a masterclass in celebrity branding and cultural relatability.
We all know the struggle of chasing an auto-wala for that elusive "chutta" or cashback, but seeing a cricket legend like @jontyrhodes8 do it takes the humor to a 360-degree level! 🏏
The creative strategy here is brilliant: it uses a high-energy celebrity cameo to highlight a common pain point, only to deliver the perfect solution—getsuper.money UPI. By blending the "chase" DNA of a legendary fielder with the modern ease of digital payments, this brand promotion hits the perfect sweet spot of nostalgia and fintech innovation. It’s the ultimate pattern interrupt that proves cashback doesn't come from the pocket; it comes from the app. 💸✨
Save this for your next creative block 💡
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Creative Credits:
Agency: Braindad
Director: Ryan Mendonca @ryanmendonca
Write and Creative Director: Vishal Dayama @dayamaged
Creative Producer: Devarsh Thaker @devarshathaker
Writers: Vishal Dayama, Rajat Thakur @rajatcore
Producer: Aditi
#JontyRhodes #SuperMoney #BrandingStrategy #UPI #FindingGoodAds
We shot a fake wedding for @myntra
Directed this. Featuring the fashion icons @komalpandeyofficial and @siddharth93batra and the youth icon @mojorojo . Produced by @devarshathaker at @braindad.co .
Thank you @kejalparekh@monahleesa@saumnom@sunderb78 and the whole Myntra team for trusting us with this. Exactly one year since our first collaboration ❤️
DP: @abhijeetchaodp
Chief: @ikaranjuneja
DA: @misadventuresofmalvika
Art: @shakir_mansoori111 and @bataata_vada
EP: @bijalmajithia
AP: @riddhi.desai_
Editor: @dragonofdoom
Music: @zenorodricks
Costume: @shaaz.styled.it and @kritikaatodii
Writers: @rajatcore and I
Detailed Credits:
*Myntra Wedding Credit List*
Brand: Myntra
PH: Braindad
Line Producer: Pallavie Kakkar
Unit Production Manager: Sagar Sondagar
Production Asst.: Shivani Karn
Finance Team: Mahendra Pawar & Eesha Pawar
DA: Malvika Yadav
1st AD: Karan Juneja
2nd AD: Ishwar Sharma
3rd AD: Pushp Sharma & Panav Krishna
1st AC: Ashutosh Sawant
Costume Stylist: Shazia Memon & Kritika Todi
HMU: Pankaj
Local Team: Sanjay & Siddharth Soni
Location: Chomu Palace
Post Head: Brian Saldanha
Post Producer: Akshay Gade
Asst. Post Producer: Dhwani Gadh
Editor: Shashwatta Datta
Asst: Anirudha Naryankar
Online Artist: Ronak Rughani
Grade: Dimitri (NUBE)
Music: Xeno
Sound engineer: Mithil
Studio Assistant: Vijay Waghela