Definitii | Become a B-Corp

It’s official @definitii.co is a certified B Corp!!! 🥳🥳🥳 It’s been quite a journey to get here 🤣 like all B Corp journeys but I am literally so happy & grateful we have finally achieved this milestone. I say “we” even though I have been pretty much the sole business owner for the last four years but as with anything it takes a whole team of beautiful humans to make big things like this happen. In June 2020 in the middle of a global crisis I decided to immerse myself in nature for 3 months asking these questions - What more can I do for myself? What more can I do for my community? What more can I do for the planet? After 3 months of sitting in silence in nature pretty much next to a tree in a symmetry in Bronte, Australia (see pics below 🤣) the business model of Definitii was born! our mission to empower business to improve their social & environmental impact by becoming B Corps AND taking 10 % of our profit to educate young people about social entrepreneurship and B corp too! (This coming from my own personal pain & experience as a struggling school student who was always “distracted and not performing academically” and sitting in meeting rooms in the corporate world for 7 years listening to everyone talk about profit & not people. My belief was that we can disrupt the “profit at all costs” business mindset & system through the B Corp movement / framework and we can generate funds for new education & curriculum for an outdated education system!) Cont in comments…

We created a guide with everything you need to know about how to become a @bcorporation Click on the link in our bio ⬆️ to get it for free ☺️ This is really good for those that want to educate themselves more on what a B Corp is, or if you are a business that wants to become a B Corp but you are unsure of what’s involved or if you want to ask your employers to become a B Corp! Enjoy 😊 #bcorp #bcorpuk #bcorporation #bcorps #bcorpcertified #definitii #definitiico #greatergood #socialenterprise #socialentrepreneurship #socialentrepreneurs #bcorpguide #bcorpscotland #scottishbusiness #scottishbusinesswomen

Definitii’s B Corp™️ Certification represents what we’ve achieved so far — and we’re just one of thousands of companies around the world who are all committed to continued progress. #BCorpMonth is a celebration of this powerful movement to make business work better for everyone. We’re proud of how far we’ve come as a company, and even more excited about where we’re headed as a community.

Long time coming, worth every effort. We are now a proud B Corp! Thanks @definitii.co for helping us get there, Michelle you’re a gem ❤️

B Corps have been building a movement for better business for over 20 years. And it has always been about moving forward. With the newly launched B Lab standards, the bar is being raised again. At our next recertification, we will need to meet clearer, more specific requirements across social, environmental and governance impact. And importantly, demonstrate continuous improvement over time. Some of these things are already part of how we work at Definitii. The way we think about impact. The organisations we choose to work with. The conversations we are having every day. And some of it will ask more of us. To be more structured. To evidence things more clearly. To strengthen how we track and measure our impact. We are already starting to prepare for that. Reviewing our processes, tightening how we capture impact, and being more intentional about how we show progress year on year. These are standards worth standing for. Because for us, being a B Corp is not just about certification. It is about accountability, and continuing to build a business that creates a positive impact on people, community and planet. #BCorpMonth #BCorp #BusinessForGood #Definitii

No company is perfect. But Definitii are committed to learning from our peers and improving over time. That’s what being a Certified B Corporation™️ represents to us: the spirit of continuous progress.

This #BCorpMonth I’ve been reflecting on the people who have helped build Definitii over the years. Definitii might be a small business, but it has never been built alone. From the very beginning it has been shaped by incredible collaborators and partners. Designers who helped bring the brand to life in those early days. Friends who were sounding boards while the business was forming. Contractors who have supported the work over many years. Even today, the team around Definitii is made up of people I choose to work with intentionally. Many of them are women building their own businesses and doing brilliant work in their fields. The same goes for the clients I work with. The organisations that come to Definitii are usually already thinking deeply about their impact and how their businesses can create something better for people, community and planet. Being a B Corp isn’t just about the work we do with clients. It’s also about how we show up in the wider ecosystem. Over the years that has included supporting young people to learn about B Corps and purpose-led business, hosting panels with B Corp founders, and contributing profits to organisations like Social Enterprise Academy Scotland who are helping the next generation build businesses with impact. So this B Corp Month I’m celebrating all the people who make this work possible. The collaborators. The clients. The partners. And the wider B Corp community working towards a more positive way of doing business. Michelle x #BCorpMonth #BCorp #BusinessForGood #SocialEnterprise

This week’s episode is such a good one. I’m sitting down with the wonderful @iamninaalexander — Reiki master, mum of four, Arbonne consultant, spiritual mentor, women’s circle host, and founder of the most beautiful sustainable period pants brand, @annahitah_ Nina and I have known each other through the Arbonne community for years, but it’s only recently, working together on her B Corp journey, that we’ve really gotten to know each other deeply. And wow, I am just so glad we did! Nina is one of those people who lights up every room she’s in. She wears so many hats and does it all with such grace, intention, and heart. This conversation goes so many places and I absolutely loved every minute of it. We cover a lot in this episode. The spark behind Annahitah. The goddess who inspired it. The grit it takes to bootstrap a startup from scratch. The beauty and the challenge of being a multi-passionate, multi dimensional woman in business. Inside, we explore: ✨How a statistic about tampons sparked a two-year journey to launch a stylish, sustainable period pants brand ✨What it really means to bootstrap a business from nothing and what Nina wishes she’d known sooner ✨Why B Corp certification mattered to Nina from day one, and the lessons from going through the process ✨Being halfPersian, the ancient Persian goddess Anahita, and how culture and identity wove their way into the brand ✨Donating period pants to girls in Malawi and Uganda and the messages that make the hard times worth it ✨The rise of female founders and what divine feminine leadership actually looks and feels like ✨Nina’s upcoming divine feminine fragrance, one for each phase of the monthly cycle (yes, really!!) ✨What Nina believes the world needs to hear right now This episode is honest, heartfelt, and full of those goosebumps moments. Nina is the real deal, doing business from the soul, and I know you’re going to love her! 💖

As a Certified B Corporation™️, the impact we create at Definitii is never done alone. It happens through the people we work with every day — our team, partners, clients and community. This #BCorpMonth we’re celebrating those people. The ones committed to building businesses that create a more positive impact on people, community and planet. Together we’re part of a global community of over one million people working within B Corps around the world.

At Definitii, becoming a B Corp wasn’t about a badge. It was about accountability. Definitii was built on a simple belief: that business can, and should, be a force for positive impact across people, community and planet. From day one, our work has centred around helping individuals and organisations move from intention to action. Not just talking about purpose, but embedding it into decision-making, operations and measurable outcomes. Our B Corp Certification is a powerful signal because it shows that we are committed to measurable social and environmental progress, all while living our values. It holds us to a standard beyond profit alone and ensures that how we operate is as important as what we deliver. And with the new B Lab Standards for B Corp Certification challenging us to raise the bar even further, we see this not as a finish line, but as a responsibility. Being a B Corp is just the beginning. We welcome the higher expectations because they reflect the kind of business we are committed to building, evolve, improve and create meaningful, lasting impact.

Celebrating a milestone for 24 HR Pharmacy! We’re proud to announce we’ve become a B Corp certified corporation, proving our commitment to governance, transparency, ethics, and social impact. Trust is the foundation of healthcare, and we’re dedicated to building a safe and reliable online pharmacy. #BCorp #Healthcare #TrustUs

It takes a lot for a company to make a positive impact on the world. Numerous actions. Ongoing effort. Tangible progress. And rigorous measurement. We know, because we do these things every day. And while the work is complex, our commitment to continuous improvement is straightforward. One simple symbol says it all: B Corp. As a Certified B Corp™️, Definitii are excited to join forces with over 10,000 companies around the world who are united by the B Corp values to share our story during #bcorpmonth