💗 Reintroducing ourselves, especially with so many new faces here — hello, and welcome home 👋
We’re Trixie & Theresa, twins and co-founders of Dear Samfu. This brand began as our quiet way of honouring the values we grew up with — the ones passed down by the women before us. Every piece is crafted slowly and thoughtfully, made to be reworn, loved, and to carry memories with you over time 🫶 A gentle reminder to hold on to what matters in a fast-changing world 💌
As the festive season draws to a close and we return to routine with our Core signatures — everyday pieces rooted in nostalgia — we hope what we create allows you to keep a little piece of heritage close, long after the celebrations end😘.
Thank you for being part of our journey. We’re so grateful to walk the rest of the year with you 💕
Nostalgically yours,
Trixie & Theresa
Hear from @shuls.hua on her thoughts and inspiration behind the Soft Hours capsule💖.
Now launched at @boutiquefairssg IRL, and online on 23 May 12pm SGT☺️.
#shulingfordearsamfu #comingsoon
Inside the view of our Soft Hours collection 🐚 with @shuls.hua
Our very first creator collab capsule feels especially meaningful because it’s with someone we’ve genuinely loved for a long time🥹. We wanted to explore a different but still familiar side of us, and that’s when the idea of a collaboration came to mind😍! We can’t wait to reveal Soft Hours to you, first at @boutiquefairssg and online soon after🫶
xoxo,
Trixie & Theresa
I’ve always been drawn to vintage fashion — especially my mum’s old dresses. 🤍 back in fashion school, my final collection was inspired by the pieces she used to wear on dates, and the quiet nostalgia they carried with them.
that is why this collaboration with @dearsamfu feels especially close to my heart. & to see these pieces — born from memories, softness, and familiarity — go from sketch to fabric… it really feels like we’ve come full circle. 🥺
𝒑𝒓𝒆𝒔𝒆𝒏𝒕𝒊𝒏𝒈 𝑺𝒐𝒇𝒕 𝑯𝒐𝒖𝒓𝒔 🕰️ launching first at @boutiquefairssg next weekend. If you're swinging by, every order from this capsule comes with a complimentary Soft Hours headscarf (you know how much I love these!), while stocks last ♡!
Coming Soon: Soft Hours
A capsule from @shuls.hua x dear samfu , made from memories, to last✨
Launching first at @boutiquefairssg , 15-17 May, then online exclusively on dearsamfu.com soon after💕
Our 6-month long secret is finally out... @shuls.hua for dear samfu, ✨coming soon✨
Save the date: the capsule launches first at @boutiquefairssg , 15 - 17 May and online in late May. See you😍!!
It’s Fashion Revolution Week with @fash_rev and @fash_rev_sg — a timely reminder to look beyond the clothes we wear, and into the hands that make them☺️.
We had the privilege of visiting our manufacturing partner in China recently, witnessing firsthand the effort and care they put in behind their craft. A quiet but powerful reminder: every garment is shaped by human hands, stories, and time.
A big 💖Thank You💖 to our manufacturing partners, rooting us from behind for the past years 🫶
The Samfu Spring favourites go pretty well with flowers & birds🦜🌷
Now restocked online only:
🌸Park Dress, ruby check & candy check
🌸Forget Me Knot Vest & Skirt, white textured
Please note: all orders from Spring Favourites will be mailed from 8 May onwards🙏
Nostalgically yours,
Trixie & Theresa
