When Montblanc asked us to interpret their campaign “Let’s Write”, a tribute to storytelling,
our direction naturally gravitated toward the cinematic nostalgia that shapes the campaign’s visual world, where creativity, memory, and writing meet.
And then it all aligned:
Cover Star: Abdulla Alkaabi @abdullaalkaabi
Brand: Montblanc @montblanc
Magazine: Rijal magazine @rijalmagazine
Publisher: Christine Abi Assi @dayvan_chris
Creative Director & Stylist: Sarah Keyrouz @sarah.keyrouz
Photographer: Abdulla Elmaz @abdullaelmaz@byabdullaelmaz
Grooming: Kavya Raj Powell @kavyarajpowell
Talent Management: Hasan Khaled, Bold Management @iamhasankhaled@bold_management
Thank you for your trust, Montblanc team 🤍
