Fred Perry DNA Global Campaign.
So excited to be able to finally share these images.
This was a dream job, working with an incredible team, and a privilege to bring David Curtis-Ring’s vision to life.
Having to light a 8m x 2.5m mirrored wall certainly had its challenges but the out come was a complete success and worth all the planning that went into it! Hopefully this year will bring more larger than life sets 💪
Thank you to everyone involved in making this possible. And thank you to the creative team for trusting me with such an exciting project.
@fredperry
Photographer - me
Concept and Set Design
@davidcurtisring
Video
@gingerdogfilms
Set Production
@asylumsfx
Styling
@leoniedennett
Post Production
@closerpost
Studio
@thetankfactory
Lighting
@gaskithire 
