@bbc 's Darren Wood presenting:
"Stop Being a Data Factory – Start Treating Data Like a Product"
A practical look at putting customers, discovery, and outcomes at the centre of your data work.
#DataDecodedLDN
Day 1 doesn’t end at 5pm.
Afterparty.
Live music from The Allergies.
17:30–20:30 | Hilton London Olympia
Pick up your wristband at the VIP Lounge.
#DataDecoded
AI isn’t failing because of the tech.
It’s failing because of people.
I'll be speaking at Data Decoded LDN,
tackling the real barrier to transformation: human behaviour.
Session Title:
Why Their Brains Hate New Tech (and What to Do About It)
We'll explore:
👉 Why teams resist new tech
👉 Why adoption stalls
👉 And what actually works
📆 Thursday 23rd April 2026
⏲️ 15:45 - 16:25
📍 Olympia Events (formerly London Olympia) Hammersmith Rd, London W14 8UX, United Kingdom
✴️ Data Architecture, Platforms & Infrastructure Theatre
Register free:👇
https://f.mtr.cool/khqqajhxar
Looking forward to seeing you there!!
#DataDecodedLDN
We’re excited to welcome The Dot Collective as an exhibitor at #DataDecoded LDN 👇
Practitioner-led experts helping organisations build modern data platforms and deliver real AI outcomes 🚀
📅 22–23 April | Olympia London
🎟️ Exhibitor profile and free registration: datadecoded.com/ldn/exhibitors/dot-collective/
The agenda doesn’t stop at 5pm!
At Data Decoded LDN, the real conversations continue into the evening of day 1 (22 April) with community meetups across AI, engineering and data.
Come for the content. Stay for the people...
All meetups are free to attend.
View the 4 evening meetups hosted at #DataDecodedLDN here:
datadecoded.com/ldn/meetups
