THIS YEAR,
we didn’t just make ads.
This is how Ford looked the year it
Turned a century in Mexico,
Made Bronco the main character of a hero film scene
shot entirely on iPhone,
Showed what it really takes to earn a badge with King Ranch,
Went editorial,
Got crafty with true local artists,
Rewrote what a franchise actually means.
Drove 1,200 km to show off our hybrid,
Made an IG post? Nah, went for real merch;
Went full electric.
And developed a complete visual identity.
Ford Mexico is not just a race.
It’s a whole rally.
And it’s fucking exciting.
Wieden + Kennedy Mexico Ford Team is:
@wkmexico
CCO: @apellaniz
MD: Pablo Arteaga
CD: @le0_c0r
Creative: @synth.i.a
ACD: @pacmancilla
Copywriter: @gmdac
Copywriter: @lorelo_
Copywriter: @anaydelir
Art Director: @danielglz
Art Director: @trashtechno
Head of Planning: Jan Erhardt
Strategic Planner: Alberto Oliva
Strategic Planner: @ximena.withanx
Account Director: @unavarro28
Account Manager: @aranzagarciiaa
Account Manager: @hmaci
Head of Production: @robonilla
Executive Producer: @samymenchaca
Executive Producer: @licdavidgm
Video Editors: @joint_wkmx
