117 Hester Street, Chinatown, NY, the first Sundae School store is open every Thursday to Sundae.
In kindergarten, the teacher asked me what my dream was. I vividly remember telling her that I will be the best designer in the world with a huge department store with my designs in the center of Gangnam. 25 years later, dream came true in a 420 sq ft space where it all started - Chinatown, Manhattan. We are so excited to meet you all, and can’t wait to create memories and dream with you. Special thanks to our sundae team of past and present, our collaborators, and most importantly our community that made this possible. Together, we will continue dreaming and climbing heights🏔️
NOTHING WILL PREPARE YOU FOR THE REVEAL 😭 THIS DIVA'S STILL GOT IT 💅 (aka never lost it) you guys LOVED our Cindy polo dress & sold it out at our store opening, so lemme get this video out while we still have some mediums left in stock online <3 thank u guys for loving our new femme designs, our ptsd stopped us from making more in the past but WE SEE YOU 🤩
Plz hype up Dae's mom in the comments, she absolutely TORE. #koreanfashion #tigermom #mommymakeover
who's coming to see us this weekend? 🤭 110 days, a lil under $100k, 1 stolen trashcan, 1 gl0ry hole, 1 wedding and 1 two-week old rotten Kimchi in the corner of our office later... we're ready for U ;)
thank you x420 to our collaborators for helping us bring our lil 3d render dream baby to life: @frank_atelier@andykim.global@nohars_ark / @noharagadi@keemhoney@jessmakes.jpg
sidenote: this remix ate #yas Jennie... yall arent ready for our store playlist 🙈🤭
UR INVITED… HALLELUJAH 🙏 OUR STORE OPENING IS FINALLY HERE 🌸 THX FOR BEING PATIENT GUYS. GRAND OPENING SUNDAY, MAY 10TH FROM 12-8PM. RSVP LINK IN BIO. SWIPE FOR SOME FUN BTS. FEELING SO GRATEFUL 🫶🏻 COME IN UR SUNDAE BEST & BRING UR MOMMY/MOM/MUVA’s FOR A DISCOUNT
117 HESTER STREET BABY SUNDAE SCHOOL HAS OFFICIALLY HIT CHINATOWN!
can’t reveal the final product JUST yet, but meet Korean artist @keemhoney who created the most BEAUTIFUL details for our new store… INCLUDING OUR NEW HUUUGE MIRROR. Selfies are about to go off.
Dae slid in her DMs years ago, but as luck would have it, we finally got to work together incorporating Honey’s signature style into the vision of our very first storefront :,)
HUGE thank you to @keemhoney for not only designing these beautiful pieces, but flying all the way from Korea to install them herself - with the artist’s touch 👩🏻🎨
This is SUCH a special project, and we can’t wait to reveal the rest of the artist’s work!!!!! Store invite coming this week!!!!!! #sundaeschool #koreanart #handmade #process #storeopening
When ur bridesmaids r wearing your designs >>> guys our boss @dae.slim got married 🥹 & of course his wedding party all wore the hanbok suit 🥹 & his suit was a surprise, specially made by our longtime ajumma gang in Korea 🥹 congratulations Dae 👰🏻♀️
Addressing the Hanbok controversy... 🤔 our design inspo from korean culture isn't for clickbait, its a genuine reclamation of our korean heritage & lowk healing out inner child 😫 wearing hanbok used to make @dae.slim feel embarrassed... now we wear hanbok with pride. & we are SO proud to introduce the double duty blazer!!! you literally get two fab blazers in one... kinda a steal if u ask me. keep watching for a demo 👀
*disclaimer: city girl baddie is a mindset* 🤣
#storytime #hater #koreanfashion #asian
Sad news…. We failed 😔💔
JK IT WAS AN ARBITRARY DATE 😭 Dae was tweaking... we’re gna open a week or two later, when everything in our store is JUST RIGHT. we’re slowly leveling up & our community is growing, its only right we deliver u guys the best experience possible <3 see u soon with more updates.... & join our mochi gang broadcast channel for ✨secret updates✨
Sad 2 not celebrate 4/20 with U irl, but we have an insane collection dropping that day so stay tuned 👀
We committed to share the good & BAD… guys we’re going thru it 😭 almost everything that could go wrong has gone wrong. Budget has tripled. Our team is taking meetings with jackhammer noises in the background. Dae is ripping his hair out every five seconds (mind you he’s literally planning a WEDDING rn). We’re pushing our deadlines but idk I have faith yall… no comment on the ending btw. 😭😅
COMMENT 🙏🙏🙏 TO SAY A PRAYER WITH US HERE AT SUNDAE SCHOOL AND MAYBE THE UNIVERSE WILL PULL THRU 😭 #storeopening #fail #nyc #smallbiz
