NEW DROP OF OUR STORE EXCLUSIVES IS LIVE AT WWW.SUNDAE.SCHOOL <3 See u in store until 8PM ;)
BOJAGI TIE BAG
—> perfect balance of pure utility and organic beauty
—> durable medium-weight canvas that embraces its natural texture
—> foldable construction and ribbon tie allow for ultimate versatility
—> interior patch and zip pockets
—> comes with the ddul logo bag charm!!!!
HESTER QUARTER ZIP
—> in honor of our very first flagship store with our address embroidered on the back
—> mediumweight cotton sweat jersey, garment-washed so it feels like home
—> 100% cotton
—> perfectly oversized fit
—> funnel neck collar for two distinct ways to wear
DAENGI CAP
—> Sundae School logo embroidered in Hangeul (Korean)
—> 100% cotton
—> structured 6-panel fit with curved brim
—> removeable daenggi in the back
—> available in indigo, ivory, and baby pink
secret peek @ our store exclusives online drop tomorrow <3
u may have gotten ur hands on these if you came to our opening, but if you didnt get to make it, we'll have them in stock this weekend at our store
PLUS we have so many restocks IRL (see last slide!)
we open Thursday afternoon at 4:2O PM, lets kiiiiiii ;)
117 Hester Street, Chinatown, NY, the first Sundae School store is open every Thursday to Sundae.
In kindergarten, the teacher asked me what my dream was. I vividly remember telling her that I will be the best designer in the world with a huge department store with my designs in the center of Gangnam. 25 years later, dream came true in a 420 sq ft space where it all started - Chinatown, Manhattan. We are so excited to meet you all, and can’t wait to create memories and dream with you. Special thanks to our sundae team of past and present, our collaborators, and most importantly our community that made this possible. Together, we will continue dreaming and climbing heights🏔️
NOTHING WILL PREPARE YOU FOR THE REVEAL 😭 THIS DIVA'S STILL GOT IT 💅 (aka never lost it) you guys LOVED our Cindy polo dress & sold it out at our store opening, so lemme get this video out while we still have some mediums left in stock online <3 thank u guys for loving our new femme designs, our ptsd stopped us from making more in the past but WE SEE YOU 🤩
Plz hype up Dae's mom in the comments, she absolutely TORE. #koreanfashion #tigermom #mommymakeover
should we drop the bag on the first slide? 👀🤭 tysm to @checkpoint.pictures for coming to our store opening in chinatown and bringing the vibessss! we hope u luved ur thermal prints & superlatives with ur sundae store experience ;) best photobooth oat. tag us in all ur pix from the opening & in your sundae best!!!!
thank you guys so much for popping out to our store opening <3 SO MUCH more content coming soon! see u on thursday at 4:20pm when we open next for the weekends 🤭 store hours on our highlights 💫
Our biggest hater IS BACK 😭 NEW bojagi tie bag ONLY available THIS WEEKEND at our store grand opening event <3 bring your mom or MUTHA for a discount this weekend ;) we gotta give our moms credit 4 being our biggest design inspo
drops nxt week for the rest of u 👀 5/14
who's coming to see us this weekend? 🤭 110 days, a lil under $100k, 1 stolen trashcan, 1 gl0ry hole, 1 wedding and 1 two-week old rotten Kimchi in the corner of our office later... we're ready for U ;)
thank you x420 to our collaborators for helping us bring our lil 3d render dream baby to life: @frank_atelier@andykim.global@nohars_ark / @noharagadi@keemhoney@jessmakes.jpg
sidenote: this remix ate #yas Jennie... yall arent ready for our store playlist 🙈🤭
WHY ARE OUR CUSTIES LIKE THIS 😭😭🤣 She doesn’t wanna come (?) but you can in her place I guess…. pray for Chloe 😭 U know where to find the invite link ;))
THIS JOURNEY HAS BEEN INSANE 😭 but we’re FINALLY ready to open after YEARS of trying… meet our very first Sundae School store at 117 Hester Street on Sunday, May 10th 🌸 invite link in our bio <3
It’s our first time doing this along with all of u so we might fck up a lil along the way but we cannot wait to meet you all 🥹
