CUUB Creative Content Studio

The CUUB team believes that reality is what you create. It’s what you trust in. This is what you can see and feel. This is what you are willing for and what you are striving for. It is a laborious process of turning ideas into reality, woven from discovery, collaboration, and innovation. By creating a new reality, we breathe life into ideas and concepts. Proud of our team, which was completely involved in the creative process working on a showreel concept, scriptwriting, mood board creation, sound design so on. And despite all the difficulties of the last year still could create spectacular projects, the pinnacle of which became our showreel of 2022. Share with us your impression after watching the showreel. We would appreciate it. #CUUB #CUUBStudio

Our CEO, Alina Godunova, is joining the jury for the 2026 Vision Awards by @architizer The awards recognize unbuilt ideas, concepts still finding their form, and the visual language a project develops before a single decision is made. This year’s edition spans over 70 accolades across creative disciplines, with a jury bringing together some of the most thoughtful voices in architecture today, including Steven Holl and Daniel Libeskind. For the first time in the program’s history, winners will be recognised live in Paris this October. Glad to be part of this!

2100 North Bayshore Drive, Miami Views are not an afterthought here - they are the starting point. Set in Edgewater, one of Miami’s most visually charged waterfront districts, 2100 North Bayshore Drive was conceived as a mixed-use landmark shaped directly by its context: the ocean, the skyline, the movement of the city, and the way people experience arrival. Designed by @bustamante.arrieta , the tower’s primary façade is rotated 40 degrees toward the southeast - a precise move that maximizes direct ocean views for guests and residents, while giving the building its distinctive triangular geometry. At ground level, the project makes another important decision: instead of a conventional parking podium, the design introduces a public plaza where two streets meet. This creates a more generous arrival experience, opens a visual connection toward the water, and gives the neighborhood a more human-scaled edge. For CUUB Studio, this is where visual content starts to carry strategic weight. Strong visuals makes the architecture readable: the turn of the tower, the pull of the ocean, the openness of the plaza, and the important value built into every design decision. For a project of this scale - 50 stories, 540 units, and more than 650,000 sq ft - content becomes more than a presentation tool. It helps create alignment, build confidence, and support better decision-making. Because a landmark is never defined by height alone. It is defined by how intelligently it belongs to its place. Architecture: @bustamante.arrieta Creative content: @cuubstudio #CUUBStudio #ArchitecturalVisualization #ArchViz #MiamiArchitecture #edgewatermiami

At CUUB, the work carries the fingerprints of the people who make it. Our Kate Myronova was recently featured in Clear Sky’s Wonder Edition — a newsletter by our partners and friends at @byclear that explores creativity, joy, and what keeps people going. She spoke about living and working in Ukraine, finding balance through sport, ceramics, cooking, and the people and places that keep her grounded. An honest and quietly moving read from someone who brings that same depth to every project she leads. Swipe to read a few of her thoughts.

Original floor tiles, wooden beams, and a landscape that opens directly to the sea. When our partner brought us into this project, the architecture already carried its own identity. Our role was to define how that identity should be communicated and to build a visual strategy around it. We developed the creative direction: the mood, the light, the sequence of spaces, and the angles that would make the architecture and landscape feel like a single, coherent world. Soft daylight was our deliberate choice to reveal material texture, maintain the dialogue between interior and exterior, and keep the presence of the sea woven through every frame. The villa reads as a place where light, open views, and the quiet of the Greek coast shape daily life. Developer: @magnagraeciaofficial Creative content: @cuubstudio

We continue sharing CUUB’s values and the thinking behind our team’s work. The first post in this series covered cultural intelligence, and this one is on strategic creativity. While most creative briefs start with ideas, we start with questions. What is this project for? What happens if it doesn’t work? We aim at clarity before boldness. Not creativity for its own sake, but creativity that knows exactly why it’s there. Our CEO, Alina Godunova, walks through how we apply it in practice. Watch the full video #CUUBPillars #CUUBvalues #StrategicCreativity

Motorsport venues are typically designed with intensity in mind. You feel it the moment you arrive — the scale, the gloss, the sense that speed is the only thing that matters here. Australian Motorsport Park starts differently. You come in through the landscape first. Rolling hills, open sky, a building that sits quietly against the horizon. The track reveals itself later, almost as an afterthought — except it isn’t. Studio Nine designed it as a private club, not a facility — part of a wider rethinking of what motorsport destinations can actually be when hospitality and everyday life are built into the idea from the start. That one distinction changed how CUUB Studio team thought about every image. We kept the light cinematic and unhurried. Concrete, stone, timber — all of it shown with the texture it actually has, not the texture a visual usually gives it. The atmosphere had to hold two things at once: the stillness of the place and the reason people come. Stillness and speed, in the same frame. Architecture / Design: @studioninearchitects Creative content: @cuubstudio

A limited collection of just 25 residences, positioned in the heart of Collingwood — one of Melbourne’s most creative, eclectic, and culturally charged neighbourhoods — Smith by @valli.property feels shaped by the rhythm of the place around it. Architecture by @pandolfini_architects brings that spirit into built form with clarity and restraint, while the living experience feels deeply tuned to modern urban life: north-facing residences filled with natural light, a private rooftop garden, strong environmental performance, secure cycling access, and a walkable location that puts the city’s energy right at your doorstep. What we love about this project is how naturally it holds together architecture, lifestyle, and context. It does not feel detached from Collingwood. It feels born from it. Developer: @valli.property Architecture : @pandolfini_architects Interior Design: @lisabuxtoninteriors Sales : @blairproperty_ Creative content: @cuubstudio

Not everything needs to be revealed at once. A first glimpse of Smith. 🟥 Full story soon.

🟦AI Notes 02, continued. Everyone has an opinion on AI. We wanted ours to come from the people who use it daily. What it changes. What it can’t. And what that means for the work. The tool is only as good as the taste behind it. That’s our take. What’s yours?

Conceived as the first facility of its kind in the southern hemisphere, the Australian Motorsport Park is envisioned as a next-generation performance destination. At its centre, a linear building spans the pit lane, integrating garages, exhibition areas and hospitality spaces. Upper levels accommodate restaurants, terraces and viewing platforms, while additional wellness facilities support use beyond race days. Designed by Studio Nine Architects, the project expands traditional motorsport infrastructure into a broader cultural and lifestyle destination — supporting performance, tourism, corporate events and everyday public life year-round. Animation — @cuubstudio #studioninearchitects #australiandesign #archdaily #australianmotorsport #innovativedesign

@29indiancreek - 22 boutique residences in Miami Beach by Urban Robot - is the kind of project where the feeling is the point. Considered, quiet luxury in a city that doesn’t always do quiet. CUUB Studio built the Marketing visuals and Digital Twin that let investors find that feeling before the building existed. Developer: Trinity Southern × JMH Development Architecture & landscape: @urbanrobotassociates Sales & marketing: @serhant Creative content: @cuubstudio