The Mary Group, 2022
Current Services directed the brand concept and identity for Mary, a pioneering agricultural consultancy founded to empower craft farmers and justice-impacted entrepreneurs.
Following the passage of New York State’s MRTA, Mary connected expert cultivators from Northern California’s Emerald Triangle with emerging producers in New York. Fostering these key partnerships helped lay the groundwork for the state’s first licensed growers, ushering in a new era for the regulated market.
Spanning digital, packaging and print, Current Services developed a design system that establishes a unified visual approach to everything from data visualization for technical cultivation workflows to community campaigns advocating for legislative reform.
Identity and Brand Strategy
Current Services @current.services
Hollis De Laney @hollis_de_laney
Jamme @jamme.png
The Mary Group, 2022
Current Services directed the brand concept and identity for Mary, a pioneering agricultural consultancy founded to empower craft farmers and justice-impacted entrepreneurs.
Following the passage of New York State’s MRTA, Mary connected expert cultivators from Northern California’s Emerald Triangle with emerging producers in New York. Fostering these key partnerships helped lay the groundwork for the state’s first licensed growers, ushering in a new era for the regulated market.
Spanning digital, packaging and print, Current Services developed a design system that establishes a unified visual approach to everything from data visualization for technical cultivation workflows to community campaigns advocating for legislative reform.
The identity features a custom logotype and mark, accompanied by Neue Haas Grotesk by Commercial Type @commercialtype .
Identity and Brand Strategy
Current Services @current.services
Hollis De Laney @hollis_de_laney
Jamme @jamme.png
The Mary Group, 2022
Current Services directed the brand concept and identity for Mary, a pioneering agricultural consultancy founded to empower craft farmers and justice-impacted entrepreneurs.
Following the passage of New York State’s MRTA, Mary connected expert cultivators from Northern California’s Emerald Triangle with emerging producers in New York. Fostering these key partnerships helped lay the groundwork for the state’s first licensed growers, ushering in a new era for the regulated market.
Above: Mary partner Christopher Adorno speaks at @ontherevel , a New York-based trade association and speaker forum that champions industry-wide equity and collaboration.
Identity and Brand Strategy
Current Services @current.services
Hollis De Laney @hollis_de_laney
Jamme @jamme.png
The Mary Group, 2022
Current Services directed the brand concept and identity for Mary, a pioneering agricultural consultancy founded to empower craft farmers and justice-impacted entrepreneurs.
Following the passage of New York State’s MRTA, Mary connected expert cultivators from Northern California’s Emerald Triangle with emerging producers in New York. Fostering these key partnerships helped lay the groundwork for the state’s first licensed growers, ushering in a new era for the regulated market.
Identity and Brand Strategy
Current Services @current.services
Hollis De Laney @hollis_de_laney
Jamme @jamme.png
The Mary Group, 2022
Current Services directed the brand concept and identity for Mary, a pioneering agricultural consultancy founded to empower craft farmers and justice-impacted entrepreneurs.
Following the passage of New York State’s MRTA, Mary connected expert cultivators from Northern California’s Emerald Triangle with emerging producers in New York. Fostering these key partnerships helped lay the groundwork for the state’s first licensed growers, ushering in a new era for the regulated market.
Above: The Mary team breaks ground at a cultivation site in Hyde Park, New York. Young seedlings are carefully transplanted into an irrigated row-crop setting.
Identity and Brand Strategy
Current Services @current.services
Hollis De Laney @hollis_de_laney
Jamme @jamme.png
Photography
Storm Harper @storm_mandela
The Mary Group, 2022
Current Services directed the brand concept and identity for Mary, a pioneering agricultural consultancy founded to empower craft farmers and justice-impacted entrepreneurs.
Following the passage of New York State’s MRTA, Mary connected expert cultivators from Northern California’s Emerald Triangle with emerging producers in New York. Fostering these key partnerships helped lay the groundwork for the state’s first licensed growers, ushering in a new era for the regulated market.
Spanning digital, packaging and print, Current Services developed a design system that establishes a unified visual approach to everything from data visualization for technical cultivation workflows to community campaigns advocating for legislative reform.
The identity features a custom logotype and mark, accompanied by Neue Haas Grotesk by Commercial Type @commercialtype
Identity and Brand Strategy
Current Services @current.services
Hollis De Laney @hollis_de_laney
Jamme @jamme.png
Published under the Current Services imprint and featuring original artwork from editorial photographer Maria Karas, Lumiere is smyth-sewn, bound in natural cloth and printed in the USA on FSC certified paper.
Designed by Current Services, the Lumiere logotype is set in Schnyder Wide by Commercial Type @commercialtype with interior text set in Founders Grotesk by Klim Type Foundry @klim_type_foundry .
Art Direction
Jamme @jamme.png
Hollis De Laney @hollis_de_laney
Eman Dang photographed by Maria Karas for Lumiere Vol. 1. One of (2) limited edition dustcovers produced for the release of the inaugural volume. @booklumiere is available at select speciality print shops worldwide.
Model Eman Dang at Muse @musemodelsnyc
Photography Maria Karas @mariakaras_
Tomoyo Pattou @tomoyomakeup at Art Department @artdeptagency@artdeptbeautystyle
Fashion courtesy of the Artifact archive @artifact.newyork
Swimming in Tinos, Maria Karas, 2023
Published by Current Services
@current.services #currentservices
Milos in July. Swimmers plunge into the Aegean off the volcanic Greek isle of Milos. Accompanying images from Lumiere Vol. 1 capture a selection of some of Greece’s hidden enclaves. @booklumiere is available in select speciality print shops worldwide.
Photography by Maria Karas @mariakaras_
Art Direction
Jamme @jamme.png
Hollis De Laney @hollis_de_laney
Published by Current Services
@current.services #currentservices
Lumiere Vol. 1, 2023
Current Services collaborated with photographer #MariaKaras to develop a printed biannual of unassuming moments in far-reaching places. @booklumiere is available in select speciality print shops worldwide.
“The work aims to capture the transitory grace of the quotidian and inconsequential, of togetherness and solitude, of the natural and unaugmented. Time was left unconstrained in the creation of the first volume, and likewise here, the pages are best enjoyed by meandering.”
—Maria Karas, Editor-in-Chief @mariakaras_
Identity and Design
Current Services
Art Direction
Jamme @jamme.png
Hollis De Laney @hollis_de_laney
Published by Current Services
@current.services #currentservices
Current Services is an interdisciplinary design and strategy practice founded in 2020. Operating as a core group that often extends into a broader network, we employ an array of methodologies to support every phase of business building with the goal of bringing change-minded ideas to life.
Lumiere marks the first print publication released under the Current Services imprint. This 144-page hard-bound visual journal documents unassuming moments in far-reaching places. @booklumiere is available in select speciality print shops worldwide.
1,6 — Milos in July. On the volcanic Greek isle of Milos, rock formations stretching into the Aegean starkly contrast Sarakiniko’s ashen-white pumice cliffs.
2,3,4 — Source to craft. Documentary photo story tracing the marble trade from quarry to sculptor on the island of Tinos, Greece.
5 — View of the world. Sagami Bay as seen from the outer rim of the Hakone Mountains in Odawara, Japan.
Editor-in-Chief
Maria Karas @mariakaras_
Design and Identity
Current Services
Art Direction
Jamme @jamme.png
Hollis De Laney @hollis_de_laney
Published by Current Services
@current.services #currentservices
