CTLG

Figuring out how to get your music heard in 2026, in an ecosystem where virality is no longer organic. 👀 Follow us for more insights and guides like this. In frame: Taba Chake’s “Khud Ko Miloon” project, where we handled Instagram music marketing and PR. For consultations, feel free to get in touch with us. #Music #Artists #GoingViral #Virality

PARTNERSHIP ANNOUNCEMENT ✨ Proud to welcome @ctlg.in as our Community Partner for Yuga Mix 2026 – Artist Growth Conclave 🎶 Together, we’re building opportunities, connections, and growth for independent artists and music professionals. 📍 Kochi | 🗓 23 Feb 2026 🎟 Register now – Link in Bio #YugaMix2026 #CTLG #CommunityPartner #ArtistGrowth #musicbusiness

Romantic music isn’t typically in @thirumali_ ’s comfort zone. Despite being a fan of love songs, he often doubted whether his voice suited the genre. Yet, Kulasthree became an opportunity to explore melody in his own way. The result is a fusion of South Indian musical influences and Western R&B, a rare sound that stands out for its emotional depth and beautifully mixes both worlds. “Kulasthree” by @thirumali_ & @thudwiser is OUT NOW! Stream now. 🧡

“Khud Ko Miloon” by @taba.chake OUT NOW. Go stream now! 🪴

“Ray” is @sushintdt ’s debut independent music project. The music video, directed by @vimalchandran , features a retro-futuristic aesthetic and tells a story of an extraterrestrial forging a bond with a child and his family. Sushin Shyam describes “Ray” as a piece of himself, born from a desire for artistic freedom outside of film industry constraints. We’re excited to work on this project together with Sushin Shyam ❤️

“Because of the things I choose to hunt down, I end up being hunted” — Vedan, for @rollingstonein 🐅 Thrilled to have made this Rolling Stone feature happen for @vedanwithword . 💎

🌿 “Walk With Me,” you said—and 100,000 hearts did. From the gentle strings of “Morning Sun” to the soul-deep echoes of “Aao Chalein” and “Blush”, your music has become a safe place for so many of us. All of us at @ctlg.in feel so lucky to be part of this beautiful journey. Watching Taba grow, create, and connect so deeply with his beautiful fans has been a joy and an honour. @taba.chake , congratulations from all of us at @ctlg.in on hitting 100K followers, aka, the beautiful fans. You’ve earned every bit of love that’s come your way—but what excites us even more is what’s coming next. 💛🌿 #TabaChake #AaoChalein #100K

@taba.chake is heading to the UK this fall for an amazing tour! 🇬🇧 Catch him live and feel the magic unfold. We’re excited to be leading the strategic marketing and PR for this incredible journey. ⚡️ 🔗 Tickets now Available: linktr.ee/chakemusic The tour is curated & organised by the top team @20musicroots ⭐️ #TabaChake #UKTour

“Organic Virality Is Often a Myth” - @anuragtagat , Assistant Editor at @rollingstonein , reflects on how virality in today’s digital landscape is increasingly manufactured at the @mediaconbyctlg ’s session with @nithinrajsinger . He explains that what appears to be a viral moment is often the result of coordinated efforts by marketing teams, PR agencies, and strategic funding. 💲 In 2025, with the strategies behind content promotion more transparent than ever, the question arises: Is true organic virality a thing of the past? 🤔 #runthestory #anuragtagat #mediacon #virality #artists #top50 #organicreach

@nithinrajsinger and @anuragtagat , speaking from personal experience and industry observation, unpacked how genuine talent is often eclipsed by algorithm-driven visibility, short-lived virality, and the constant demand to stay “relevant” at @mediaconbyctlg on 22nd April. 🌐 Read More on OruNewCulture.com #AnuragTagat #NithinRaj #MediaCon

“MediaCon 2025 marks Kerala’s first major entertainment industry conference” — Times Of India Thank you @timesofindia for the coverage on MediaCon. 💎

MediaCon’s very first session is officially a wrap—and what an incredible start it’s been! As Kerala’s first-ever Media & Entertainment Conference & Workshop by @ctlg.in , hosted in collaboration with @mulearn.ucek , this kickoff session truly exceeded expectations. From the amazing speakers (@nirmaljovial , @thejaystellar , @anjanagopakumar_ , @geminiunnikrishnan , @gopikais , @beingsensei , @anuragtagat , @nithinrajsinger , @anjana_gorge ) who shared their knowledge, to the enthusiastic attendees who brought so much love, the experience was nothing short of inspiring. We’ve received overwhelming positive feedback, and it means the world to us. Thank you for showing up, engaging, and believing in what we’re building. This is only the beginning. 🚀 Big love to all our amazing partners who had our back and believed in us even more! Until we meet again—stay tuned, and see you soon! ❤️💎 🎖️ Huge shoutout to @dfactorysignages for making all the prints possible—banners, adorable stickers, and those handy little notebooks to jot down thoughts. You brought it all to life! To beat the heat, @frozen_bottle came through with the yummiest drinks that kept everyone cool and refreshed! Need a quick nap and a fresh start? Our wonderful friends at @avoki_resorts made sure our speakers were pampered with comfort and care. And those stunning LED walls? It was @_blacklight_productions who handled the production like absolute pros. Lastly, our media team looked extra sharp thanks to @mframes_rental , who equipped us with top-tier cameras to capture all the magic!