Rebuilding Health Care from the Box Up.
As leaders at the intersection of fitness and medicine, Dr. Tom McCoy and Jenn Pishko are driving a global movement to change how we think about healthcare.
Together, the co-founders of the CrossFit Medical Society are working to place the affiliate at the center of a new health ecosystem — one that replaces fragmented, reactive care with proactive, community-based solutions right where people train and connect.
At the 2026 CrossFit Owners and Coaches Conference, this powerhouse duo is bringing a unique combination of clinical and operational expertise to the stage.
Dr. McCoy is dual board-certified in Family Medicine and Obesity Medicine, while Jenn brings a master’s degree in nutrition education alongside over a decade of experience as a CrossFit affiliate owner.
During the conference, they will outline a practical roadmap for integrating diagnostics, metabolic assessments, and clinician collaboration directly into the affiliate environment—showing owners how to build high-trust community health hubs and unlock new revenue without losing their identity.
👀 About the conference: This event is designed to provide affiliate owners and coaches with actionable skills and direct mentorship rather than abstract theory. Our focus is on raising the standard of service inside your gym through hands-on learning.
Join your peers for two days of collaboration alongside the 2026 CrossFit Games.
📅 July 22-23, 2026
📍 Signia by Hilton | San Jose, California
🎟️ Registration is available at the link in our bio.
There are lots of benefits to joining a CrossFit gym that extend beyond the physical ones.
Meet like-minded people and a welcoming, supportive culture at your local CrossFit affiliate.
Click the link in bio to find one near you today.
The Hero workout is more than a test of physical ability. It bridges the gap between the body and the mind, emotion and experience, and gives us the chance to do more than just remember our soldiers. It gives us the chance to sweat, bleed, suffer, and grieve for our fallen heroes one rep at a time.
Read the complete piece, “The Significance of Hero Workouts in CrossFit: Honoring Through Effort,” on CrossFit.com.
#CrossFit #HeroWorkouts #Murph
Rope Climb OR Bar Muscle Up?! 💪🏼
This started as a simple rope climb drill I use to teach athletes how to hook their feet on the rope, but I realized that if you can get your feet high enough, it also doubles as a great bar muscle-up drill.
Getting your feet up that high on the rope leads to a very efficient rope climb!
#ropeclimb #muscleup
Intensity is necessary to produce results, but it looks different for every athlete; appropriate intensity is scaled to ability, goals, and recovery so that effort drives progress without compromising form.
Our approach to introducing new athletes follows a clear progression: Mechanics, Consistency, then Intensity.
Once mechanics are established, consistency becomes the foundation for meaningful improvement — both in mastering the technical details of a movement and in reproducing that technique reliably across repetitions and training sessions.
Steady commitment and deliberate effort over time remain the determinants of lasting improvement.
#CrossFitEducation
As coaches and owners, we have the cool opportunity every single day to show new faces exactly what @CrossFit stands for.
Whether it’s hitting the standards in a workout, adhering to nutrition recommendations, or how we treat people during the in-between moments, walking the talk builds a level of trust that words just can’t reach.
Tag someone who walks the talk!
@CrossFit sits in unique possession of a technology that has unquestionably changed fitness forever and most assuredly has the potential to change the lives of many more millions across the globe.
The keys to success in these endeavors has been, and will continue to be, the Level 1 “Kernel”.
See link in bio for courses near you.
#CrossFit #CrossFitEducation #CrossFitAffiliates
Hot Drop! Defining Fitness: Balance
The full article can be found in the CFMS Journal, along with past articles from the Defining Fitness series and the monthly newsletters.
Visit the website and subscribe.
We Power Health.
Using progressions for complex, challenging movements like handstand push-ups makes the learning fun and less daunting.
These progressions fit perfectly into your warm-up.
Add a coach who guides you every step along the way, and you’ll be amazed at the skills you can master.
A little tweak in the hand position here and a little tweak in the foot position there makes all the difference.
📍 Filmed @UteCrossFit
🎤: @nicchristensen
#Coach #Fitness #CrossFitEducation #TheProfessionalCoach
Un coach aprende la metodología.
Después la transmite.
Y ese impacto empieza a multiplicarse.
Los seminarios de CrossFit no solo forman coaches; forman personas capaces de mejorar la salud, la confianza y la vida de quienes les rodean.
Eso es The CrossFit Effect: una reacción en cadena que empieza en una clase y termina transformando comunidades enteras.
#CrossFit #CrossFitEspaña #CrossFitParaTodos #Fitness #Salud
Fourteen years ago, I walked into a Level 1 Course in San Diego looking for answers. I had no idea that weekend would completely change my life.
Since then, this journey has taken me through thousands of classes coached, seminars taught, communities built, athletes coached, friendships created, struggles, lessons learned, growth, and countless hours dedicated to becoming better at serving people through CrossFit.
The CF-L4 is not the end of that journey. It’s a reminder of the responsibility we carry as coaches.
We are entrusted with people’s health, confidence, and lives. That responsibility deserves preparation, humility, and an endless pursuit of excellence.
To everyone who has been part of this journey — my family, athletes, friends, mentors, staff teammates, and specially @punkcrossfit community — thank you. This is for you 🧡
“The standard is the standard.”
