so what if we slathered a man in vaseline? and we did… a super bowl champion to be exact 🫡
@laurenabercreative and i pitcged on this brief as interns and saw it executed as juniors - just us and our weird football obsessed brains! i can’t believe this idea resonated and came to life! ah! i am beyond proud of how this project came to life and i feel so grateful that something this huge could happen so early on in our careers! thank you for always being the first person to make my silly ideas even sillier 🥹 cheers to more in 2026 love!
coming into the brief, we already knew that players would use vaseline on their arms instead of wearing sleeves during games that were “vaseline cold” so we put
@vaselinebrand to the ultimate test by getting a shirtless fan (
@thebutterking ) to slather his body with it and watch an entire game in 30 degree weather shirtless🥶
alongside the stunt, we got press and influencers to cover and create content and before game day, we donated cold weather kits to the
@nomo_foundation in philly!
i was only a part of the project so i want to give a major shout out to the
@edelman team for making every piece and detail of this project come to life seamlessly! the hard work never goes unnoticed 💙
we made tons of eagles fans laugh, smile, and turn their heads! plus we got a mention in
@adage ’s “creative campaigns to know today” and
@jason.kelce to leave some comments 🤭
next time you go to a cold game, make sure you VAS UP!
#artdirector #artdirection #advertising #pr #vaseline
