@bigmammagroup was COVERed. In 2025, we brought 370 creators into the heart of the experience, turning moments into stories and restaurants into destinations.
The result ? Nearly 1200 pieces of contents and 16,9M de reach.
More to come in 2026 !
#coverpr #pragency #foodspot #paris
THE FRENCH DIP was COVERed
@thewaywewantt and @moisesfez_homer have teamed up to bring you THE FRENCH DIP, an exclusive sandwich available for just 2 days.
COVER invited a selection of content creators and journalists to discover the sandwich in preview during the launch event.
Join us on April 25th and 26th at @janet_byhomer starting from 12 PM to discover it.
đ Janet 13 rue Rambuteau, 75004 Paris
đ· @gabryelsallehount
#coverpr #pragency #paris #foodspot
While all eyes were on Coachellaâs live performances, another battle was unfolding behind the scenes: the race for brand activations, pop-ups, and moments designed to go viral.
@rhode , @elfcosmetics , @revolve , @drinkpoppi ⊠This year, budgets rivaled headliner fees, and âbrand housesâ have become the new standard.
Weâve broken down the 9 activations that defined the desert.
#coverpr #pragency #coachella #coachella2026
