PocketTAILS, a conceptual project by Zhengzhou-based @coootstudio , packages 100ml cocktails inside colour-coded, book-like cases.
Each cover carries a single cocktail-glass silhouette that works as icon, label and flavour cue at once. The coupe marks the Brandy Sour, the inverted triangle the Cosmopolitan, the tall stemmed glass the Paloma. Text nests inside each glass shape, breaking across lines to fill it. Colours are drawn from the drinks themselves – blue from the Blue Margarita, olive from Brandy Sour and dusty pink from Cosmopolitan.
The wordmark pairs lowercase Helvetica Neue Bold Extended with uppercase TAILS, and Albertus Nova handles body type across the system. COOOT calls the concept a flavour archive, framed to avoid the fruit imagery the ready-to-drink category defaults to.
———
Explore the full case study at our link in bio.
———
CREDITS
Design: @coootstudio
Client: PocketTAILS
Typography: Helvetica Neue by Max Miedinger/Linotype and Albertus by @bymonotype
We are honored to have been invited by Russia's @strangemagic_studio to participate in the "The World in a Cup" thematic exhibition!🎉
This exhibition features a curated collection of posters created by designers from across Asia, all inspired by the theme of beverages.🥤
Featured in IdN v30.2n2: BRANDING SYSTEMS & KEY VISUALS
Honored to have four of our brand identity systems included in this exploration of contemporary visual identity practice
"作品收录于IdN第30.2n2期「BRANDING SYSTEMS &KEY VISUALS」专题荣幸有四个品牌视觉系统案例入选，共同探讨品牌识别的当代实践。
#IdN #branding #visualidentity #keyvisuals #identitydesign #graphicdesign#keyvisualsdesign
Oso STUDIO designed by @coootdesign from China, aims to convey the concept of „activating core resonance“ through our jewelry. We are dedicated to exploring the unique and philosophical qualities that lie between the internal and external, constantly pushing the boundaries of jewelry. With sterling silver as our primary material, Oso STUDIO experiments with various materials and designs, seeking to expand the horizons of jewelry from diverse perspectives.
