Contentual

10 years. A whole decade of creativity, challenges, late nights, big wins, and even bigger lessons. What started as an idea has grown into something we’re incredibly proud of—a team, a community, a force. Through every project, every client, and every moment of doubt turned into breakthrough, we’ve built something that truly matters. I remember when we first started @contentualco in a tiny room with nothing but an old PC. Every year we have grown from strength to strength, through pandemics, financial crises, and just the massive technological development the world has gone through since 2015. Travelling to over 32 countries and through thousands of days producing high quality content and strategy, we have truly grown into something special. Most businesses don’t make it past the first 3-5 years, and there were even times where I thought we would be another sad statistic. But we are now a statistic for hope and proof that determination and being willing to push through your failures works. To everyone who has been part of this journey - Our team, our clients, strategic partnerships, families and friends. Here’s to the next 10. ⚡ Learn more about what we do at www.contentual.co

After 10 years doing this, my definition of a good content plan is pretty boring. It works. Not “it looked great in the meeting.” Not “the client was happy with the look and feel.” It actually worked in real life with real content. While being at @contentualco , We’ve watched so many teams spend months planning what to make and then never check if any of it did anything. That’s not a plan. That’s just a wish list. A good plan changes as you learn. You make stuff, you see what happens, you adjust, you go again. And your audience changes too. So your plan has to keep up with them. When did you last actually check if your content plan is still working? #ContentMarketing #MarketingTips #ContentStrategy

Long videos or short videos? My honest answer is both. But before you even go there, ask yourself one thing first. What does my audience actually watch? Most brands need both. Long videos help people get to know you and trust you. Short videos keep you showing up regularly. Together they work really well. But here’s what I actually tell people. The best format is the one you can keep up with. If you’re a small team, short videos done well every week will beat long videos done badly every few months. Get consistent first. Then grow from there. What’s your content mix looking like right now? #ContentMarketing #MarketingTips #videocontent

Most brands mess up their content before they even start making it. Here’s what happens. They see something cool from another brand, think “let’s do that”, and copy it. But the problem is they’re copying something that was made for a completely different audience. So the content looks nice but it doesn’t connect. Because it wasn’t made for the people they’re actually trying to reach. The fix is so simple. Before you make anything, just ask: who is this for and what do they actually need? Start there. Everything else gets easier. What’s the first thing you think about before making content? Tell us below. #ContentMarketing #MarketingTips #Contentual

New work ⚡️ Capturing this campaign for the new Doctor Khumalo boots for @pumasouthafrica was such a fun project. Celebrating his birthday, Puma reintroduced his signature football boot, the Doctor Khumalo 16V. This is the boot that made history, and created the legend ⚽️

Some bts for a @mcdonalds campaign with @sinemivuyom as our talent, @tristschafer and @cody_vanwyk from @contentualco on camera and @andrebadenhorst and @chrisdossantosza on lighting #filmset #southafricanphotographer #southafricanfilmmaker #gripandelectric #godoxliteflow #ulanzi

Netball is bringing the heat 🔥 Thrilled to share our latest campaign content for @pumasouthafrica Netball SS’25, showcasing their new cutting-edge footwear. This campaign isn’t just about shoes; it’s about celebrating the athleticism, skill, and sheer energy of the game. We collaborated with South Africa’s national players to create a truly thumb-stopping content experience that captures the raw power and dynamism of the sport. All content pieces were built on a foundation of data and insights, ensuring the campaign resonated with both the @netballsa & larger Puma sport community. #PUMANetball #NetballSA #Puma #SportsContentMarketing #VideoContent #DataDrivenMarketing

Think this green can is random? Think again! 💡⁠ What is the benefit of using chroma-green prop instead of an actual Pringles can? It’s all about flexibility in post-production. By using chroma-green, we had the freedom to seamlessly composite the iconic Pringles can onto real-world locations without the limitations of shooting with a physical prop. This allowed us to scale and position the can perfectly on a building that resembled the shape of the Pringles can itself, creating an eye-catching effect. This was super important for our these “Faux Out-Of-Home” videos. Here are 3 reasons why using a green screen prop can help in post-production: 1. Flexibility in Placement: Chroma-green props give post-production teams the freedom to seamlessly place objects in any location or background without needing to physically be there. In this case, we could position the Pringles can in multiple places digitally, giving us endless creative possibilities. 2. Easy Scaling and Resizing: By using a green screen prop, we had total control over the size of the can in post-production. We were able to perfectly scale and resize it to fit the shape of a building, creating a larger-than-life effect that wouldn’t have been possible with a real prop. 3. Enhanced Control Over Lighting: Shooting with a physical prop can lead to lighting inconsistencies, but with chroma-green, we could match the lighting in post-production, ensuring a smooth blend between the can and its new surroundings. Along with the green screen tin, pre-production and planning was vital. The team visited all three shoot locations one day in advance to test angles, perspectives, and see how the light changed. This prep work ensured that on shoot day, everything was smooth—right down to rehearsing with the talent to create the perfect final image. #BTS #PringlesBiggerStack #SetLife #CreativeProcess #CreativeProduction #VisualEffects #BehindTheScenes #videography #OOH #3d

C40 #32 - It’s not about the awards! 🏆 It’s always been something for so many of us to aim towards achieving. But an interesting analogy is to think about some of the best all time great actors. A lot of them don’t even have an Oscar. Awards are more “nice to haves” than actual indications of skill set. They are what we call a vanity metric. Always use the whatever metrics are actually valuable to your potential clients and your own business when looking at what is performing and what isn’t. Check out the rest of them at www.contentual.co/c40 and we would love to hear your favourites and which ones you felt really resonated with you. #Contentual #Content40

C40 #39 - We’ve all been guilty of this 🫣 Such a simple phrase “Good Enough” can be a massive factor in limiting your potential. It becomes a shortcut to avoid the challenges and efforts required to pursue excellence and fulfil our potential. Tell us what your “Good Enough” story is, we know it’s gotten to all of us at some point. Check out the rest of them at www.contentual.co/c40 and we would love to hear your favourites and which ones you felt really resonated with you. #Contentual #Content40

Secrets should sometimes be shared 🔓 That is why we decided to create the Content40 with the rest of the team here at @contentual.co . This is a completely open collection of 40 of some of our best loved principles, Ideas, and musings that we use on a daily basis to guide our creative and business approach. Mastering the art of compelling content draws many parallels to excelling in sports – it demands skill, strategy, psychology, and teamwork and a rounded approach. We created these to simply help and provide a nice check in for the rollercoaster that is business and creative. Check out the rest of them at www.contentual.co/c40 and we would love to hear your favourites and which ones you felt really resonated with you. In number 20 of the list, the principle is of champions coming in pairs of two and the need for healthy competition .Tag your fellow champions that help you to grow in your career 👫🏆 #ChampionsInPairs #Teamwork #Content40

Day 1 at @safashionweek these are some of the shots I managed to capture on the @canonrsa R5. Really love the flexibility of shooting both high resolutions stills and video so easily. Shooting fashion shows for me is about really trying to give viewers a story and an energy of what it felt like being there. With experimental edits this takes that process to a whole new level. #safashionweek #africanfashion #videographer #canonshooters #canonr5 #fashionreels #hypebeast #fashionvideography #fashionphotography #