Caley Wildermuth | Social Media Strategy and News

And so the story goes ✍️ It’s been a wild 7-8 years. I look back on it and I’m amazed how each step naturally led into the other. I had no real plan or concrete vision for my career when I started. Just that I wanted to work in unscripted content and be good at it. At the time, I thought my lack of clarity on path was a hindrance to my trajectory. I constantly second guessed if I was doing it right. Now I realize my decision to be open, learn where I was at, and jump in maybe too aggressively to every project I was given is THE reason I am able to confidently do what I do with @contentbycaley now. Sometimes just a right amount of letting life happen routes you exactly where you’re supposed to be. And I’m so happy to be here!!! 🫶

#4 is probably one of my hottest takes yet 🌶️ 4 things I learned as a social media producer at Red Bull that I’ve carried into every job and every client since. Which resonates with you the most? 🤔 . . . #redbull #socialmediamarketing #socialmediaproducer #socialmediastrategy #socialmediamanager #contentcreation #brandstrategy

Whatsssss up friends! 👋 We’re officially rolling on here - new website, new photos, new offers, new content coming soon - so it felt like a good time to officially introduce myself. My name’s Caley 🥳 I’ve spent the past 8 years working in social media and marketing for a variety of businesses. You can get a taste of some of my favorite projects so far by scrolling through this post. A good ole walk down memory lane ❤️ As for my experience ⬇️ 1️⃣ I spent over 4 years at Red Bull as a Social Media Producer where I created more social series than I can count and got to travel all over the US (and the world!) documenting our athletes and events (see slide 2 for when I went to India for the Red Bull BC One World Championships). 2️⃣ Now I run the Content and Community team over at Proteus Motion where we’ve grown our IG to close to 20k followers organically in a prettty short period of time 👀 3️⃣ I’ve also consulted start ups on the side from initial launch to go-to-market to established brands who just need a little extra help! After all this, I decided to create @contentbycaley as a place for me to share tips, tricks, and resources for businesses, individuals, and fellow social media managers. I mean I spend my days talking about this in meetings, so why not package it up in a fun way? So welcome 🤝  If you have a question, I hope to have an answer. If you’re looking for help, let’s chat. P.S. Here’s a couple fun facts on me (who doesn’t love a fun fact): ✨ I went to circus school when I was younger and specialized in trapeze. ✨ One time, I met Kelly Clarkson in a hotel lobby while I was recovering from food poisoning (she didn’t know that though). ✨ I have 6 siblings…I am the funniest. ✨ I was once on the cover of Sports Illustrated - Go Cuse! ✨ I’m abnormally scared of house birds…and I’m pretty sure they know it. . . . #socialmediamanager #socialmediatips #socialmediagrowth #socialmediagrowthcoach #instagramcoach

This month, I hit two years since going full time with @contentbycaley 🍾 When you’re in it so much in the day to day, you constantly feel like you’re not doing enough or behind where you want to be. The comparison game is REAL. So it feels almost surreal that on my 2 year anniversary, I found myself at #CanvaCreate with the @linkedin team and got to see my content flashed on their screens 😮‍💨 I have been jokingly calling it my Times Square billboard moment 😜 But seriously, it was the perfect cheers to a really, really good year—one filled with clients I only dreamed of years ago and busy days where I am so dang happy I took a chance on myself.

My effort to not give more to the doomsday panic spiral that is AI and remind us all that we have wayyyy more power than we think 👊

Don’t come for me acotar fans, I am a SJM stan 🫶 But anyways, this verticals drama craze has me thinking about all the other media types that used to be taboo to say you consumed and then crossed over into the mainstream. Are verts next? 👀 Original post from @a_producer_guy - super entertaining content on how the industry is moving around vertical series! #microdrama

One point I didn’t add in this that is VERY important ⤵️ Sensationalized, rage baiting content to push an agenda is nothing new. Bot campaigns are nothing new. Why this feels different is the sheer QUANTITY of what can be produced in an incredibly short period of time. Algorithms thrive on emotionally reactive content so if the people behind these accounts are able to produce a 100 videos a day with AI avatars that are harder and harder to detect…. Even the most savvy, media literate person will be subconsciously impacted. Because you can’t escape it. And you can’t always detect it. And the platforms are not being proactive enough about how to stop it. What do you think?

This type of content is generally manufactured hype 🫠 Some of it is solid advice. But most of it is pretty standard, just packaged up in a way that makes you feel like you’re behind or missing out. So what’s the true algorithm? It’s more about consumption habits than hacks. Look out for micro trends ➡️ minor shifts week to week in what’s trending or popping off Vs macro shifts ➡️ major changes in how people prefer to consume content. Like how trending audios were huge 2 years ago and now people crave more serialized content. Observe these to see where you land but remember good content ALWAYS wins out. You’re better off focusing on finding your unique perspective and edit style than trying to mimic the hacks and gimmicks these videos talk about. Got a q for me you want answered? Shoot me a voice memo! 💌 [Instagram algorithm, platform updates, social media manager]

Meet the queen bee strategy 👑🐝 The idea is genius. Hire a couple macros or celebrities. Pay for a small deliverable list. Negotiate re-distribution rights into the contract (basically this clears you if your UGC creators use that footage and you want to whitelist it as an ad). Hire a SWARM of nanos and micros to make content reacting to that content. That creates the “effect” of a moment which in turn pushes other nanos and micros to make content on their own. But what makes this strategy work so well is the levers brand pull next to this that make it feel like their product is seeping in everywhere. Watch the full vid to find out what they are. Now, what other products do you feel like have used this strategy? [ creator strategy, influencer marketing ]

Making social strategies for brands & people who comment part 1!!! Today we’re focused on @__alterd - an upcycled footwear brand with seriously beautiful shoes. I love the upcycling community so when I saw the founder comment, I couldn’t wait to jump in. There’s so much already inherently interesting in this space - you take someone else’s trash and make a literal piece of art. Like cmon!! But anyways, here’s how I would approach creating a strategy for a brand or creator in this space ✍️✨ Other upcycling creators featured that I loooove ⤵️ @joannesunnyk @upcyclex @pqthrifts @araidesigns__ And if you want your brand featured next, just drop a comment!

The social media org chart is changing 👀 With major cuts in traditional media industries, we’re seeing the beginnings of a massive shift. That creative energy has to go somewhere. The picture became clearer when I saw this post from Chris Cunningham of @clickup discussing their super genius approach to scaling a content team. Hire writers and professional actors = better performing content with talent that takes the job seriously. I think this is just the beginning. With microdramas having a moment, I see an even bigger shift in traditional media playing out on our phone screens by end of year. What do you think? #socialmediastrategy #brandcontent

Is Instagram search good now….? 👀 All I have to say is this is the first time that search has been a primary driver of new followers for me. But let’s throw it to you…do you use Instagram to search now?