behind the lens at #faytestate 🤳🏼
🏡 the venue choice: a private estate isn’t just a location, it’s a mood. every corner becomes the backdrop. the estate matched the campaign shoot they filmed for the collection launch. intentional from the very start.
🚌 bussing everyone in together: arriving together, on time & relaxed, Fayt is creating an experience for their guests. the event starts on the bus!
💇🏻♀️ glam on location: guests staying at the estate had their hair done on the day by
@wakthesalon everyone gets ready together, in the space, building the vibe before the event even begins. when your most important guests look that good, every piece of content they create becomes a brand asset.
📸 activations designed for the camera: every brand activation placed with content in mind. how does it look in frame? how does it flow through the space? this isn’t décor. it’s a content production set.and HOLY SHIT IT LOOKS FABULOUS!
📋 keeping the guest list tight: 70 people at an estate this size is intentional. intimate enough that every creator gets real face time with the brand. quality of connection over quantity of attendees. every time.
📊 mixing follower sizes: micro creators with niche engaged audiences alongside macro creators with mass reach. every demographic covered. every algorithm fed.
🎷 live entertainment: DJ & a live saxophone player. It created such a vibe throughout the day & a killer Dancefloor at sunset. It was an experience people filmed, shared and talked about.TOP TIER!
📍 Byron Bay hits different: some locations just work. this is one of them. everything looked EFFORTLESS!
This is what intentional event planning looks like through a lens.
HUGE THANK YOU to the
@wakthesalon team for having me there to create their content &
@brittney_saunders @faytlabel for planning & hosting such a beautiful & inclusive event.🖤