Nestlé Classic was ready for a bold reinvention—one that would focus on indulgence and yet retain familiarity.
The new packaging introduces an iconic burnished red, new ownable visual assets, and premium gold accents, capturing the smoothness and quality of the chocolate.
The result was a carefully crafted design built to stand out in a crowded market, create a distinguished presence on shelf, and elevate the brand to deeply resonate with the consumer.
Stay tuned for the full case study
#casestudy #packaging #nestleclassic #design #designprogress #nestle
Personalisation is at the core of modern experiences – but ed-tech in India was falling behind. That’s when UPRIO came to us with a vision to change it.
Their idea? To evolve ed-tech with an AI-enabled platform that offers personalised learning like never before. One that works seamlessly with their existing infrastructure, not against it.
In creating their logo and identity system, we drew inspiration from three core stages of every student’s journey: engage, learn, and progress. The result is a brand that’s humanistic, digital-first, and built to flex – in both expression and execution.
[ed tech, branding, education, brand design, brand identity, new brand, logo design, branding specialists, rebranding]
@conrandesigngroup@havasindia@havascreativeindia@mayuri_nikumbh@urjamehta
Kicking off the month with a throwback to our rebrand of PayU – an identity that captures the brand’s ambition to lead the future of India’s fintech industry.
The new look and feel reflects PayU’s evolution from a payment service provider to a category pioneer. Inspired by the idea of a ‘portal of possibilities’, the brand signals boundless potential – with ‘U’, the consumer, at its core.
First unveiled at the Global Fintech Festival in Mumbai, the refreshed brand world introduces a strategic narrative, bold visual identity, and a unified brand architecture – confidently positioning PayU for its next phase of growth.
#graphicdesign #design #branding #brandidenity #logo #rebrand #brandstrategy #brandidentity #designexcellence #casestudy #payu
We are delighted to announce that for the second year in a row, Mayuri Nikumbh, Head of Design at Conran Design Mumbai, will be part of the esteemed jury at The Advertising Club Goafest for the Design category.
We wish all participants best of luck!
#jury #design #advertising #inspireprogress
Reintroducing Usha Martin – a global manufacturing powerhouse specialising in the production of high-performance wire ropes.
We set out to refresh and unify Usha Martin’s brand portfolio under the core narrative that drives it: ‘Pioneering excellence’. The result is a future-ready, cohesive identity that embodies ‘one Usha Martin’ and reflects the business’ commitment to excellence and innovation.
#casestudy #branding #branddesign #identity #design #designprogress
Another one for the books! Mayuri Nikumbh, our head of design, will be part of the esteemed jury at the @pentawards 2025, judging global entries in packaging design.
Best of luck to all participants!
#pentawards #packaging #design #jury #designprogress @pentagramdesign
It’s a great start to the year 🤩 Thrilled to announce that Mayuri Nikumbh, our Head of Design, will be on the ADC Annual Awards 2025 as part of the Brand and Communication Design jury!
To read more about India’s design representation on this panel, click the link in bio
#branddesign #brandcommunications #designjury #jury #adcawards
Thrillled to share that Mayuri Nikumbh, our Head of Design, has been invited as Jury President at Dubai Lynx International Festival of Creativity for the Design & Industry Craft category 🎊
She brings her expertise in design to recognize and award the best work from the MENA region.
Good luck to all participants 🌟
#dubailynx #designjury #designprogress
Back-to-back wins! 🏆✨ Being named Best South Asia Brand Design Agency at the Campaign Asia Agency of the Year Awards 2024 for the second year running is truly an honour. Thank you to our wonderful clients without whom this wouldn’t be possible.
This win is a celebration of the passion, talent, and relentless drive that pushes us to do better everyday.
Here’s to the journey ahead!
Double the applause! 👏👏 Huge congratulations to Mayuri Nikumbh, Head of Design, and Sreerag Praful, Designer for earning Special Recognition awards as Creative director of the year and Young contender of the year respectively! ✨ Your creativity, dedication, and passion continue to set new benchmarks and inspire us all. This is your moment to shine – and we couldn’t be prouder!
Our heartiest congratulations to both. Keep inspiring!
#transformmagazine #transformasiaawards #transformasia #transformawards #Conrandesigngroup #insipireprogress
We re-imagined Tyger Capital (formerly Adani Capital) to become the brand that empowers India’s growing aspirations with a fresh, customer-first identity that embodies its values of agility, flexibility and transparency. The new brand name, ‘Tyger’ and the tagline captures the daring, single-minded spirit of the tiger - a north star leading the brand internally and externally.
The distinctive logo thoughtfully nods to financial agility while a new visual world meaningfully differentiates the brand within the crowded NBFC sector.
This brand refresh brings Tyger’s core beliefs to life - resonating strongly with its audience of ambitious dreamers ready to take their potential to new heights.
#tyger #tygercapital #tygerhomefinance #conrandesigngroup #inspireprogress #brandidentity #rebrand
We did it! 🎉 Taking home 2 golds and a total of 7 awards at the 2024 Transform Asia Awards for our work on Tyger, Hyphen and Uprio, is more than a win – it is a testament to the talent, passion, and dedication that powers everything we do. Big ideas, bold thinking, and the drive to inspire progress. Here’s to what’s next! 🏆
And of course, a big thank you to our partners in this journey - Tyger, Hyphen and Uprio for their continued support and collaborative spirit!
#transformmagazine #transformasiaawards #transformasia #transformawards #Conrandesigngroup #insipireprogress #branddesign #brandstrategy #creativestrategy #visualidentity
![Personalisation is at the core of modern experiences – but ed-tech in India was falling behind. That’s when UPRIO came to us with a vision to change it.Their idea? To evolve ed-tech with an AI-enabled platform that offers personalised learning like never before. One that works seamlessly with their existing infrastructure, not against it.In creating their logo and identity system, we drew inspiration from three core stages of every student’s journey: engage, learn, and progress. The result is a brand that’s humanistic, digital-first, and built to flex – in both expression and execution.[ed tech, branding, education, brand design, brand identity, new brand, logo design, branding specialists, rebranding]@conrandesigngroup @havasindia @havascreativeindia @mayuri_nikumbh @urjamehta](https://sp1.picnob.com/p/pt_6766172639303016461612_0_e48d38efcea021b77a87339ada962171.jpg?o=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&h=1983511697d7d1acb3a96efe0c254a5e)
