🏆 Honorable Mention at Netcomm Creativity Award 2026.
The project we designed for Mastercard has been recognised for the Engaging category, at Netcomm Forum: the key event of Italian digital commerce.
Engage. Amaze. Leave our mark. We did it.
We are proud of our work, of the vision we had and we are proud that we’ve done all this with our partner @Mastercard .
When strategy, creativity and execution are on the same wavelength, there are always outstanding results! ⭐
Crafting the experience.
competitivemind.it
#CreativityAward #Engaging #NC26 #NetcommForum2026 #Mastercard #CompetitiveMind #DigitalCommerce #EventMarketing
🖤💙 April 5th, 2026. Inter VS Rome match. San Siro Stadium.
A challenge on the field, a challenge in communication: make @bper_banca , @inter and @mastercarditalia speak with one single voice and make it resonate with nerazzurri cheers.
All these in the right place and in the right times: the stadium, before and during the match.
👇 Here’s our key moments and designs:
Before the match at the #UrlometroBPER ️🎙️ stand, fans cheered out loud their black and blue passion, then received a branded reward and a custom photo captured by @sharingbox photobooth.
Before the warm up #BPERCam 📹 a BPER | Inter branded frame, showed Inter official T-shirt-shooting moment, with fans grabbing the shirts. Then the award ceremony for the first Carta Inter BPER cardholder, presented by Inter vice president @javierzanetti took place.
During half time @mosesconcas 🎤 performed on the Orange Grandstand, the exclusive sector of San Siro.
At last, a giant #CartaInterBPER 💚 entered on the center of the field, joined by fans loud cheering and “3-2-1 Inter” video.
Each moment was designed to create a true Inter fan experience.
Crafting the experience.
competitivemind.it
#event #CartaInterBPER #BPER #Inter #Mastercard #CompetitiveMind
We designed Carta Inter BPER’s cobranding activations for Inter vs Roma football match held on April 5, in San Siro Stadium.
BPER | Inter stand showcased #UrlometroBPER booth, an experience we conceived to make fans prove their love for Inter by cheering out loud into the branded cabin. Our Totem Billboard’s displayed their level of passion and each level unlocked gadgets and custom-made photos taken with @sharingbox photobooth.
T-shirt-shooting moment captured fans grabbing official Inter shirts on main screen with our BPER cam and branded frame. This moment announced an iconic one: the award ceremony for the first Carta Inter BPER cardholder, presented by Inter vice president @javierzanetti .
Sardinian musician @mosesconcas half time performance, heated up the stadium and introduced the entrance of a giant Carta on the center of the field. “3-2-1 Inter” video made fans to cheer louder, while promoting the Carta, the protagonist of the show designed by @bper_banca and @mastercarditalia .
Crafting the experience.
competitivemind.it
#event #CartaInterBPER #BPER #Inter #CompetitiveMind
We’ve contributed in designing Nexi’s Netcomm Forum 2025 stand.
It is a dynamic and open space, built to enhance business experiences and information exchanges between partners and merchants.
Crafting the experience.
competitivemind.it
#events #Nexi #NetcommForum2025 #CompetitiveMind
Nexi’s Netcomm Forum 2025 stand was designed as a highly visible and dynamic space, conceived to support meetings, product presentations and continuous interaction with the e-commerce ecosystem.
A clear spatial layout, strong brand presence and integrated digital screens created an efficient environment focused on exchange, performance and business opportunities.
This stand reflected Nexi’s role as a key enabler of digital payments and commerce while translating technology and services into a concrete, accessible experience for merchants and partners.
Crafting the experience.
competitivemind.it
#events #Nexi #NetcommForum2025 #CompetitiveMind
We took part in designing some of the key moments of the Palermo vs Juve Stabia football match held on March 17.
We defined the setup for the fans’ cheering moment, coordinated with maxi screen video, and we created the BPER Cam frame, that showcased some lucky fans who had the privilege of playing penalty kicks directly on the field.
We had the pleasure to bring to the center of the field “Carta Palermo Rosanero”, a custom-made card specially designed for true Palermo fans by @bper_banca and @mastercarditalia , that made all of this possible.
Crafting the experience.
competitivemind.it
Video editing: @competitivemindsrl
Video credits: @palermofficial
#event #CartaPalermoRosanero #BPER #CompetitiveMind
✨ Discover Sphere: an advanced spherical led wall with high quality resolution and the perfect main attraction for events and exhibitions.
Crafting the experience.
competitivemind.it
#technologies #Sphere #ledwall #CompetitiveMind
✨ Discover Italo Desk: a customized ticket point that communicates services and positioning of the renewed high-speed train’s @italotreno within Italy's main high-traffic train stations.
Crafting the experience.
competitivemind.it
#design #ItaloDesk #ticketpoint #CompetitiveMind
We’ve completed the installation of our @italotreno Desk in two of Italy’s busiest train stations: Milan and Bologna. More desks are coming.
Crafting the experience.
competitivemind.it
#design #ItaloDesk #ticketpoint #CompetitiveMind
We are glad to present you our new website: a digital space designed to express our vision, to communicate our services and share our works.
Crafting the experience.
competitivemind.it
#website #newlook #CompetitiveMind
✨ Discover Sphere: an innovative storyteller that communicates any brand and a customizable technology that becomes a visual landmark for events and exhibitions.
Crafting the experience.
competitivemind.it
#design #Sphere #ledwall #CompetitiveMind
Salone dei Pagamenti 2025 was for us a great opportunity to design @mastercarditalia ‘s technology-driven stand.
We created an immersive environment characterized by innovative and dynamic elements like Ceiling Lights, Sphere, Demo Area, Passions Area, Ledwall and Transparent Totems.
Each technology had a corresponding custom-made interaction, based on Priceless Experiences and client’s identity, which informed and entertained Salone’s guests. Each detail was specifically designed to deliver new ways of experiencing the brand.
This year’s theme was based on technology and artificial intelligence: these topics reflect Mastercard’s commitment to bring innovation into the payments sector.
The stand, designed with our partner @giammettaarchitects , showcased how AI is constantly transforming financial landscapes, enhancing user experiences, increasing operational efficiency and opening the doors to new growth opportunities.
Crafting the experience.
competitivemind.it
#events #SAP25 #SalonedeiPagementi2025 #CompetitiveMind
