I want to do more TV advertising 😤
If we start treating TV like the performance channel it is (with targeting + measurability), we get to make cooler stuff AND connect brands to the TV moments that viewers are tuning into. Win win.
I went to @comcastadvertising ’s NewFronts presentation this week and left feeling excited about the future of TV advertising.
Also, Mikey Day owes me a high five.
Comment “PERFORMANCE” to learn more about how Comcast Advertising is a one-stop shop for multiscreen TV ads.
#ComcastPartner #Ad
That feeling when you announce a more connected, intuitive path for all marketers to unlock performance TV across every screen!
Read more about some of the biggest moments from our presentation at #IABNewFronts at the link in our bio.
Comcast Advertising had a day at #IABNewFronts where we took the stage to share some big news for the industry 📣
👉 Swipe through to watch one of the highlights from our presentation, featuring Seth Meyers in conversation with James Rooke and Dawn Lee Williamson, as they discuss what matters most to advertisers and how our new partnership with Amazon Ads is bringing premium access to marketers from local to global.
Closing out Upfronts week on a high note 🎯
At today’s #GoAddressable TV Upfronts Brunch, the focus was clear: AI is unlocking addressable advertising at scale, delivering sustainable outcomes that go far beyond reach and frequency.
Marketers are operating against a backdrop of changing consumer habits, including new ways people use answer engines and shifting traditional TV vs. streaming demographics.
In this article from @Waymark 's Ad World News, Travis Flood shares how generative tools are opening CTV to smaller advertisers chasing visibility in AI answer engines. https://comca.st/3PiltH2
Impressions are just a starting point. True success comes from proven outcomes.
For @papamurphys , that meant showing their TV ads actually drove customers through the door. By combining Comcast Advertising’s first‑party exposure data with @mastercard ’s first‑party purchase data, we closed the loop between ad exposure and in‑store sales.
The result? A 4.8X iROAS from a multiscreen TV campaign.
See how Comcast Advertising and agency partner @theo_agency connected screens to sales at the link in our bio.
Political ads work. But they need to reach the right audiences in the right environments to optimize results.
That’s where multiscreen TV delivers. It’s the only medium that combines premium reach, precise targeting, and trusted viewing environments to drive real impact with voters.
Whether you're a political buyer or a publisher, Comcast Advertising is here to help optimize your campaign strategy to deliver winning results across every screen. Learn more at the link in our bio.
TLDR: if you're only advertising to Gen Z audiences through social, you're missing out.
We cover what their actual viewing habits look like at the link in bio.
#genz #tvadvertising #advertising
Teaming up + giving back 🌱🫶
Huge shoutout to our Comcast Advertising crew for volunteering their time at the historic @smithplayground in Philadelphia as part of #TeamUP’s Spring Service Event.
Fun fact: The playground, and its famous wooden slide, hosts over 160,000 kids every year in its commitment to creating joy through play 🛝
One of the biggest opportunities facing TV advertisers today? Proving outcomes.
James Rooke shares how Comcast Advertising is helping all marketers unlock "performance TV" by delivering measurable outcomes on a consistent, scalable basis.
Check out the full interview with Beet TV from #IABNewFronts at the link in our bio.
TV advertising has always moved people. Now it's built to prove it.
Carmela Fournier joined fellow industry leaders at @ispottv 's #TVDisrupt to share how we're helping marketers measure exactly what their TV investment delivered.
Proving that TV + streaming actually drives sales? Easy as pie 🍕
When Comcast Advertising's TV ad exposure is backed by @mastercard 's attribution measurement, results follow. @papamurphys multiscreen campaign, alongside agency partner @theo_agency , delivered 4.8X iROAS and real in-store impact.
Check out the link in our bio to see how.
