‘Anatomy of a Collaboration: The Exec’s Formula for Cultural Impact’ is out now! So proud to share this 35-page manual, published in partnership with @cfda Insights. Download link in bio!
The guide distills what we’ve learned from building collaborations—and tracking over 200+ brand partnerships a year—into a clear framework. Inside, we break down what makes a collaboration actually stick in culture, and share the 5 Collab Codes every team can apply to drive long-term brand and business impact. Packed with recent case studies, strategic principles, and practical takeaways.
Huge thanks to the Collab x Collab team and our brilliant contributors for bringing this to life. Grateful to @stevenkolb and the CFDA team for championing this work.
Happy reading 🤍
CREDITS: Agency Founder: Sam Schler
Head of Strategy, Lead Author: Alex Tran @alex_____tran
Strategy & Research: Austin Tuan @austintuan
Art Direction & Design: DELITO.CC @delito.cc
Gabriel Braga @gabrielbragalima
Wallace Cordeiro @owallaceo
Felipe Ramires @ramireslipe Contributors: Ana Andjelic @andjelicaaa
Brigid Andrews @brignasty Gerardo Bandera @gerardobandera
Kasia Bilinski @kasiabilinski
Remi Carlioz @remi.carlioz
Olaf Jantzon @olaf.jantzon
Noah Kozlowski @nmatthewk
Luke Meagher @hautelemode
Sophie Morice @sophielilynyc
Justin Moran @justintmoran
Kate Ridgwell @kridgerss
Jonas Schwaer
Mary Turpin @maryturpin
Tony Wang @nottonywang
6 months of Collab x Collab 💗
This agency was built to dream up, strategize, and execute cross-industry collabs that shape culture and drive impact for our clients. I’m so proud to share 3 of our favorite partnerships from the past few months!!
Huge love to my team for making the magic happen and to our amazing clients for trusting us to push boundaries and bring innovation to their brands. Seeing our vision come to life has been nothing short of incredible and I can’t wait to share more of what we have in the pipeline for 2025 and beyond 🚀
Proud to finally announce the launch of my collaborations agency, Collab x Collab!
It’s been a wild past few months building the foundations of a new type of agency in the collaborations & partnerships space, and I can’t wait to start sharing some of the projects we’ve been working on. There’s so much power in a good collaboration, and I’m excited to continue creating brand moments that will inspire audiences and enable companies across industries to genuinely connect with their communities & be part of the cultural conversation.
Thank you to my mentors and colleagues for guiding and supporting me 🤍 @andjelicaaa@aliciauhlmanparker@keigolding@jn0522@kelslager@remi.carlioz@sophielilynyc@grafikbodega@sarahgharrelson@nottonywang@giakuan@lizzwithtwozs@nmatthewk@alex_____tran@thecourtwilliams@stevenkolb
Thank you @philipppaulus for the getting my best side, @nnarkvvolfe for the visual identity, and @lapresmidi for the Puck feature (link in bio!)
And lastly, special merci to Ana, Akira, Amy, Austin, Ava, Cooper, David, Gerardo, Gemma, Henry, Jamie, Kos, Meena, Melissa, Nadia, Nancy 🤍
More soon 😈
