Coffee Foundation

WE DID IT. 🫶 CHF 1,200 donated to @143.ch_heart2heart ❤️ 240 conversations about mental health. This past Christmas, Coffee Foundation brought its stigma-fighting superpowers to @montreuxnoel . Thanks to the generosity of @lindt and our partnership with Heart2Heart / @143.ch , we sold 240 Lindt chocolate hearts with every purchase of our mental health awareness pins. Hundreds of pins were sold, sparking 240 real conversations about mental health, vulnerability, and human connection… and who knows what incredible butterfly effect those conversations may have created throughout the community. ❤️ #MentalHealth #MentalHealthAwareness #EndTheStigma #MentalHealthMatters #HumanConnection #Community #Vulnerability #YouAreNotAlone #CoffeeFoundation #CallUsCrazy #Heart2Heart #143ch #Switzerland #SwissMentalHealth #MontreuxNoel

🏆 We’re incredibly honoured to receive a DIELINE Awards 2026 Merit Award for Coffee Foundation. With more than 1,500 entries from nearly 40 countries, DIELINE is recognised as one of the world’s leading global packaging and brand design competitions — celebrating the very best in creativity, innovation, execution, and on-pack branding. To see Coffee Foundation recognised alongside some of the world’s biggest brands, agencies, and design studios honestly feels surreal. Coffee Foundation was never created to sell coffee or sell products. It was built to challenge silence, stigma, and the way society speaks about mental health — that’s why we say: CALL US CRAZY! Thank you to @thedieline , the jury, and everyone who continues to believe in our dream: a world where mental health receives the same care and compassion as physical health. Fight with us or just CALL US CRAZY! ☕❤️

🐷 PROJECT PEPPA PIG: THE REVEAL Coffee Foundation Race Team is proud to announce that the secret is finally out. Meet Project Peppa Pig—a one-of-a-kind @iamspecialized S-Works Venge ViAS Di2 that perfectly defines our "Call Us Crazy" spirit. 🎀🔥 She’s very temperamental and not always easy to handle, but beneath it all she has one clear objective: to be the kindest bike in the world. 🤝 THE SQUAD BEHIND THE BUILD This project was a massive collaborative effort, and we owe it all to these legends: THE HEART: This project would never be possible without the love and support of Thomas Roos. Your incredible generosity in donating this machine to our movement is what keeps us rolling. Thank you, Thomas! 🙏 THE ART: The superstars at @monkcustompaint delivered a breathtaking retro spray painting that is a literal showstopper. Every detail turns a head. 🎨 @paolo_vendramini THE SOUL: Massive love to @hoodcycles for the technical magic. They handled the turnover and rebuilding of what is easily Switzerland’s most sexy, crazy design. 🔧 THE MACHINE: @iamspecialized , we’ve taken your Rider-First Engineered™ Venge aero-tech and zero-drag cockpit to a whole new dimension. 🚀 She’s pure—unashamedly a mental health conversation starter. Keep your eyes peeled—Switzerland’s fastest pink streak is hitting the tarmac. #ProjectPeppaPig #iamspecialized #SWorksVenge #VengeViAS #CallUsCrazy #CoffeeFoundation #MonkCustomPaint #HoodCycles #CustomBike #BikePorn #SwissCycling #SpecializedBikes #AeroIsEverything

Last night was one of those rare, deeply human moments. ❤️ I was incredibly honoured to be given a voice and to host the Beyond Burnout – Breaking the Stigma Around Mental Health at Work event at @imdbusinessschool Alumni Club of Lausanne. I’ve always believed that integrating lived experience into healthcare and social systems is not just important — it’s essential for truly recovery-oriented mental health care. Last night, that belief came to life. Together with psychiatrist Dr. Estelle Gillès de Pélichy, we created a space where real, sometimes uncomfortable, but necessary conversations happened. From youth mental health to workplace burnout… from the silent struggles of employees to the superheroes who care for them — mums, dads, partners, and friends — we touched on topics that affect every single one of us, directly or indirectly. It wasn’t perfect. It was raw at times. It was authentic. And it was powerful. Mental health can no longer be a taboo. We can’t afford it to be. Today, mental health is everyone’s business — especially in organisations. A conversation can save a life. ☕❤️ #MentalHealth #BeyondBurnout #BreakingTheStigma #MentalHealthAtWork #CoffeeFoundation #TheMentalHealthAssociation #IMD #Lausanne #EndTheStigma #AConversationCanSaveALife

WE DID IT. 🫶 That’s a wrap. Hundreds of hours of hard work and passion — The Mental Health Association Switzerland’s public awareness campaign film now moves into the next stage… and there is still so much more work to be done. But when you reach mountain peaks with great people, you have to pause, reflect, and give gratitude to those around you who took the risk to climb with you. What started as a simple conversation — when @fabgoupil asked, “Hey, can I talk to you?” last year at a Coffee Foundation Call Us Crazy event — an idea, a vision… became something real, built on trust, courage, and bravery. To every single person who gave their all — your time, your energy, your emotion, and your belief — thank you. Massive love to Jacob for your guidance, support, and for producing this with @korner.studios 🙏 We didn’t just create a film… we created something that can help save lives. @coffee.foundation @korner.studios @jacobmuller.tv @nathalie_peters @serena.voccia.pro @sousouzehri @mikaelzwahlen @laurence_barro @ben_martin_cine @engelberts @nick_lad @emma.noir @booming_julian @lauracmua @jamesrig @paolo_vendramini ❤️ #SwissFilm #Filmmaking #BehindTheScenes #Storytelling #ImpactFilm #ShortFilm #FilmProduction #CreativeCommunity

“May you live in interesting times.” There is no future without you our youth. And what we experienced at @tedxgvagrad @graduateinstitute was something truly special — a space filled with kindness, diversity, and real human values. Thanks for all your work and dedication, you guys are the A team @ted ❤️ #TEDx #TEDxGVAGrad #Gratitude #students #Authenticity #Leadership #MentalHealth #CoffeeFoundation #CallUsCrazy

Climbing mountains is always better with strong women who lift you up. Truly blessed to meet so many incredible people at @tedxgvagrad @graduateinstitute — but these two women are made of passion and heart. Not just for what they do… but for who they are. Kind, present, generous with their energy — the kind of people who don’t just speak about authenticity, they live it. @elenaservettaz — investigative journalist @swissinfo.ch_en and documentary filmmaker, telling stories that matter with courage and depth. @leonildarenaldo — bringing emotional intelligence and leadership together in a way that reminds us that our imperfections are not weaknesses, but our strength. Powerful, intelligent, authentic… and unafraid to speak truth in a world that often asks for perfection. Grateful for the conversations, the energy, and the reminder that when we show up as we are, we give others permission to do the same. This is what it’s all about. ❤️ #TEDx #TEDxGVAGrad #Gratitude #StrongWomen #Authenticity #Leadership #MentalHealth #CoffeeFoundation #CallUsCrazy

Spotlight: Damien O’Brien 🇦🇺☕ From Redfern to Switzerland, Damien O’Brien is turning a simple ritual into a powerful force for change. After a deeply personal journey shaped by adversity, Damien founded the Coffee Foundation — using coffee as a catalyst for real conversations around mental health. What started as one conversation has grown into a global movement. To date, the initiative has delivered $27,000+ in direct donations to frontline suicide prevention and youth mental health organisations, while driving broader awareness and impact. Damien’s mission is simple but powerful: make mental health prevention as accessible and stigma-free as physical health. Because sometimes, it starts with something small — a coffee, a pause, a conversation. And that conversation can save a life. We’re very proud to spotlight Damien as part of our global community — Australians making an extraordinary impact around the world. #GoFurtherTogether #GlobalAustralians #AmbitionWithAPassport

He met us at Place de la Palud in a red suit, impossible to ignore. But what stays with us isn’t the colour, it’s what he’s willing to talk about. After years of silence, loss, and hitting rock bottom, Damien O’Brien is now doing something deceptively simple: inviting people to sit down over a coffee and start a conversation about mental health. Through @coffee.foundation , that small gesture is becoming something much bigger: opening up conversations many of us still struggle to have. Because more often than not, the hardest thing to do is also the simplest: to sit down, and ask. 🔗 Read the full story on the site ☕️ link in bio Photography by @hayley_hay_photography for TLG 
#TheLausanneGuide #Lausanne #MentalHealthMatters #Storytelling #CoffeeCulture

WE DID IT. 🫶 Stepping onto the TEDx @tedxgvagrad stage in Geneva—the city of perfection—meant finally ditching the suit of armour I've worn (like so many of us) for a lifetime. Exposing your wounds. Being vulnerable. Speaking from the heart… It’s not easy — and it can’t be scripted. Huge love to the students who supported me and held my hand @graduateinstitute . And to all of you who’ve backed @coffee.foundation — family, friends… and those artist who truly believed in me, @paolo_vendramini ❤️ @iosonoandreaflemma @gioeleeucaliptus @studio_ianus @victoriaarduinoofficial @andreapugiottolias @christoph_sauser @andre_eiermann @philippe.tramaux @damaris_tram @ready.sneddy @psy_lemanique @julesgoogly @sylviegolliez @_louis_xavier_ @louzouaille @guillaumegetaz ❤️ Because behind every mask… there’s a story waiting to be heard. And sometimes, a simple conversation can save a life. @ted @tedxzurich #TEDxGVAGrad #tedtalk #tedtalks #CoffeeFoundation #CallUsCrazy

I’m terrified to be stepping onto the red carpet at @TEDxGVAGrad next week at the @graduateinstitute in Geneva as a 2026 speaker. 🚀 The theme is “May You Live in Interesting Times.” My talk won’t be filled with mental-health washing, expert jargon, or expert statistics. It will be about something much deeper — no scripts, no actors, no coaching. My talk is not just my story — it’s the story of many others as well. It is the voice of the millions of people who are silenced by fear, depression, or that inner voice that tells us not to seek support because we will be judged or stigmatized by the one thing that scares us most in life: “crazy” — mental illness. I want to take a moment to thank the many superheroes who have supported me on this crazy journey and helped me reach this stage. You know who you are — I hope I make you proud. ❤️ #TEDxGVAGrad #MayYouLiveInInterestingTimes

After an extraordinary and highly decorated career in male modelling, Damien has officially retired from the runway. 😮 Following decades of intense modelling work across world markets, charity events, merchandise launches, and the occasional TED stage at @tedxgvagrad … it’s finally time to hang up the cheekbones. So now we are looking for new faces to get behind what might just be the world’s greatest mental health awareness movement. We’re searching for fresh new looks to model our upcoming merchandise range. But that’s not all… We’re also looking for CRAZY ideas 💥 Photographers, artists, creatives, students, dreamers — anyone who wants to showcase their talent without rules. The crazier the concept, the better. Let’s create something bold, fun, and meaningful together. Because sometimes starting a conversation about mental health begins with doing something a little crazy. 📩 DM us if you want to collaborate. #CallUsCrazy#CoffeeFoundation