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Content Marketing Association

@cma_uk

The CMA is the industry body for content marketing and promotes the use of content as an effective marketing tool. Join our community!
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They went where most brands are too afraid to go🔥 If you’re polishing your Best Branded Podcast submission, you need to see why Pillow Talk set the bar so high. In a landmark partnership with @schibstedpartnerstudio , Kondomeriet didn’t just launch a show; they started a movement. It wasn’t just about high production value; it was about connection. By leading with honesty, Kondomeriet proved that audio is the ultimate medium for building trust. The stats? Outstanding The impact? Completely stigma-breaking The result? They won the judges’ hearts (and the trophy). 🏆 🚀 Get the full story and start your 2026 entry via the link in our bio. 🔗 #ICMA26 #podcast #ᴄᴏɴᴛᴇɴᴛᴍᴀʀᴋᴇᴛɪɴɢ #awards
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3 days ago
Same goal, new standard. 🎖️ Introducing the newly refined Best Commercial Content Strategy category (you might remember it as Best Use of Monetised Content). Why the change? Because modern revenue-driving content is about more than just monetisation: it’s about the strategic architecture that makes growth possible. 🏗️✨ Our judges are hunting for the blueprints that delivered serious commercial return this year. Think your campaign has the winning edge? 👇 Get everything you need to enter: Check the link in our bio for the 2026 Info Pack and entry portal! #ICMA26 #StrategyFirst #ContentCommerce #MarketingExcellence #Awards2026
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5 days ago
We’re delighted to announce the Content Marketing Summit is coming to London this September! Tickets are now on sale, and if you grab yours before the end of the month, you’ll lock in our early bird rate. After that, general sale prices kick in, so don’t hang around! This year’s agenda is shaping up to be something special, with sessions covering: - Measurement that actually matters - Podcasting: Should you get involved? - How content marketers are using AI - The pitch process - Award-winning case studies from last year’s awards - Plus more great talks to be announced soon! Also, if you’re part of a brand or in-house team, we’ve set aside a limited number of complimentary tickets just for you. They won’t last long though - register or get in touch to make sure you don’t miss out! Head to the link in our bio to grab your spot.
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6 days ago
Category Spotlight: Best Use of AI 🤖✨ The Best Use of AI category is back for its second year! After a massive debut in 2025, we’re ready to see how you’ve used machine intelligence to crush business goals and shatter performance ceilings. 🏆 What the Judges Are Looking For Our global jury will assess how AI has been applied to deliver: • Greater efficiency • Stronger effectiveness • Genuine innovation …alongside clear, measurable results such as time saved, improved quality, and enhanced business outcomes. Need a spark of inspiration? Last year, @deposco set the gold standard with an AI-driven strategy that redefined the game. See their winning case study at the link in our bio! 🔗 Ready to lead the pack? Start your entry today at the link in bio! 🏆 #ICMA26 #AI #Innovation #CaseStudy
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11 days ago
🥁 Our ICMA26 entry portal is officially open, and the award season starts NOW. These awards display the work that moved audiences, broke boundaries, and rewrote the rules of content marketing? From content creation through storytelling, to bold AI-powered strategies, the global content community is about to show off their very best work. The only question is: will you be part of it? You can start your entry today, with our entry deadline falling on Friday, 3rd July. 🔗 You can get more information or start your entry by following the link in our bio.
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16 days ago
Fresh names. New faces. Big wins. 🏆✨ Last year’s ICMA saw a record number of first-time winners taking home gold. This year, we want to see YOUR name on that trophy. The entry portal opens this Friday, but the ICMA26 Information Pack is already live! Download it now to find your perfect category and see what it takes to stand out to our global jury. 🌍 📌 Save the date: Entry deadline is 3rd July. 🔗 Tap the link in our bio to get started! #ICMA26 #ContentMarketing #Awards #InformationPackLive
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18 days ago
🏆 Our first category Spotlight is HERE, and we’re starting with the hottest one. Best B2C Content Campaign had 16 entries make the shortlist last year. SIXTEEN. 🔥 No category came close. Last year’s winner? 👏@geelmuydenkiese for their incredible work with the Stockholm Film Festival: a campaign that proved great B2C content doesn’t just sell, it moves people. Could YOUR work be next? Here’s what the judges want to see: ⚡ Bold, audience-first strategy ⚡ Creative that actually connects ⚡ Real, measurable results ⚡ Authentic brand storytelling 📅 Portal opens 1st May | Closes 3rd July 🔗 Enter now - link in bio! #ContentMarketing #MarketingAwards #ICMA #B2CMarketing #ContentStrategy
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26 days ago
What does award-winning content marketing actually look like? 👀 As ICMA26 gets closer, we’re revisiting one of last year’s winners, and it’s a good one. The winner of Best Content Campaign! Instead of pushing property listings, Beach Retreats flipped the script with a “Beach Match” strategy 🌊 No discounts. No noise. Just smart, bold thinking. The result? 📈 132% increase in booking revenue 🔥 5x ROI on <£50k budget 👥 26,000+ users from one digital experience Not bad for a team of two. Check out their case study if you’d like to see the strategy behind the results?
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1 month ago
At last week’s award ceremony, we also had the absolute pleasure of announcing our Agency of the Year 2025 awards🏆✨ Best Large Agency: @group_sjr Best Medium Agency: @2stories.agency Best Small Agency: @wonderthink_ Best In-house Team: @woolworths_sa Following extensive judging; our runners up were, @mediumrarecontent , @dialogueagency , Steen Agency, and @beachretreats
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3 months ago
And the winner is... 🥂👏   Swipe to see some of the incredible winners from the International Content Marketing Awards 2025! 📸   Huge congratulations to everyone who took home a trophy! From groundbreaking strategy to world-class creativity, you’ve set the bar high for 2026. 🚀   Did you spot yourself in the crowd? Tag your team in the comments! 👇   #ICMA25 #Winners #ContentMarketing #AwardsNight
19 1
3 months ago
There is nothing quite like the energy of our industry coming together under one roof. The night of the International Content Marketing Awards 2025 ceremony at Landing FortyTwo in London was exactly that.   To everyone who filled the room with so much passion and brilliance - thank you. You made the night what it was. ✨   We’re sharing a few highlights from the evening below. 📸   For the full gallery, head to the link in our bio! 🔗
17 0
3 months ago
🏆 One week to go! This time next week, we’ll be joined by the very best in content marketing as we meet to celebrate overlooking London’s skyline! Date and time: 22nd January, 2026; 18:30 - 00:00 Venue: Landing Forty Two, 122 Leadenhall Street, London, EC3V 4AB Tickets are now sold out for this event; however, please do get in touch if you have any questions. #ICMA25 #ContentMarketing #AwardsCeremony
11 1
4 months ago