Cloud & Victory Dancewear

@cloudandvictory

🩰 Sustainable, supportive dancewear in XS-4XL ✨ #goodballetjuju designed by @minisokay 📬 Worldwide shipping! 🛍️SHOP NEW DANCEWEAR ⇣
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Weeks posts
Hi guys! Sorry if I gave anyone this impression. I received another DM asking something similar, so I realised oh gosh, I've been wearing and talking about leotards for so long that I forget that I need to highlight certain things to let people make informed purchasing decisions! I'm really proud of how many women have told me that they feel really comfortable and supported in their C&V leotards — I don't want people to feel like they can't wear a ballet leotard if they have breastage in their chestage. I've made a note to include leotard features in some upcoming posts as well. If you have any questions about support, sizing etc, my Instagram and email inboxes are always open. ✨💖
3,296 35
1 year ago
FULLY GAGGED AND SLAYED. 🤯💚 Skylar is wearing Empress ; she's available to order until Feb 26 in size S - 4XL at cloudandvictory.com (link in profile). #ballet #swanlake
2,316 31
1 year ago
Some straight up transparency. I always worry about greenwashing — I don't want to use words like "ethical" "sustainable", "organic" etc as nice-sounding phrases to sell a product. When we create our dancewear I try and ensure it is as eco-friendly as reasonably possible. But it's definitely challenging - it's hard for big businesses, much less small ones! It's a balancing act between what we can reasonably compromise on and what we can't, while still feeling comfortable calling ourselves an ethical brand. I try to err on the side of ethics - I mean, a $50 dance t shirt is expensive! But our profit margins for it are not very high, because treating/paying people fairly and having high eco-consideration at every level of the supply chain is expensive. At the same time I don't want to price it so high people can't buy it. But with what I know about the garment industry I don't feel comfortable compromising and choosing a supplier without stringent ethical, quality and eco certifications. Sure, it would be cheaper and I'd sell more tees and make more money, but that's not what I want C&V to stand for. Sometimes we err on the side of practicality — our dance bags are made of mixed materials because that's the only way to make a bag with loads of handy features that can last through all kinds of wear and tear. If we went with a more seemingly eco-friendly route but ended up with products that wore out quickly and need to be replaced, that's not good for you guys, much less the planet. At the very least, my aim is to try and create products that last because higher quality = less waste. It's a constant push-pull - how can we be better versus what can we feasibly do as a small business that needs to earn money to keep going? And I think it's important to be honest with you guys about this, so that you can make informed decisions about whether to invest in any C&V products. After all, we have only have one planet, and we are stewards of it. Happy #EarthDay. 🌈🌱✨
3,257 77
4 years ago
Since no one's gonna say it (because they have to keep their jobs) I will (I am my own boss) #ballet
251 27
2 days ago
Hi! I wrote a wee opinion piece for Dance Magazine; some of you may like it some of you may hate it, I just hope you read it before you slag me off* [link in my profile!] Ballet has given me a lot. So these days I think less about what kind of ballet dancer I want to be, and more about what I can do for ballet and its practitioners; how can we move towards more democratisation, kindness and and equity. So it's a love letter in its own way — why do we love what we love, and how. The original draft had way more Kardahsian jokes and also I managed to slip in a reference to furries (?!?!?!) Y'ALL CAN SWIPE TO THE END FOR A PEEK AT THE UNHINGEDNESS reasonable minds made me pare it back. I knew it was very important to listen before I could speak [write], because we live in times where people feel confident blasting opinions poorly formed and largely uninformed (also because I hate being wrong). So accordingly, lots of people to thank: All the adult dancers who shared their viewpoints with me freely, @suretainty especially for the glimpse through the lens of Indian dance to help me understand the commonalities/communities that run through dance forms. @francescavelicu for the thoughtful voice notes on her relationship with ballet as a professional. @actorsonstage , invaluable when I was INFJ titrating a bunch of academic theories in my head and needed to nerdbomb to an INTJ. @angsnapz and @julietburnett , best people to hear "no notes" from. (And Ang for making me drop the furries reference) @margaretfuhrer , thanks for tapping me for this and helping me fulfil my dormant childhood dreams of becoming a op ed journalist lol. I'm so opinionated that my opinions have opinions about my opinions. (P.S @philschan you get a shoutout in this one because of course you do) (*idm if you slag me off if you read the article first so that's it's an informed slag lol)
625 32
3 days ago
Wait for it...
713 17
5 days ago
This post took way too long for me to make 😭 ANYWAY, I wanted to take you guys the behind the scenes — there's a lot of love and care (sometimes tears, anxiety, PANIC) and a whole army of people that creates your leotards. I hope that you'll be able to feel that good juju when you wear a piece of C&V.
117 2
6 days ago
Just a friendly reminder from your resident size inclusive (and sometimes unhinged) dancewear brand 😌🌸 Charmaine wears the Midnight leotard in medium Fiona wears XL Kimmie wears Small
175 3
12 days ago
Me and the girls in our whimsymaxxing era ✨🧚‍♀️🌸 2nd pic: Marie Bruielles [not sure who the rest of the photographers/dancers are; if you do know please lmk!]
1,373 4
13 days ago
Idk if this is too niche lol but which would you pick
336 45
17 days ago
CAT SKIRTS ARE NOW LIVE ✨ THIS IS NOT A DRILL I REPEAT CAT SKIRTS ARE NOW LIVE ‼️🚨 CLOUDANDVICTORY.COM (you know where it's at)
81 9
18 days ago
The purrfect ballet skirt. ✨🐈 A batch of gold Cat skirts are available in the store now! Don't make it
170 13
19 days ago