26 Swiss partners. One fair. Years of work behind every conversation happening this week.
Switzerland Tourism is at ILTM Latin America in São Paulo, and the results speak for themselves. Brazil grew +6.6% in Swiss overnights in 2025. More than double the global average. St. Moritz, Geneva, Graubünden, Interlaken, all growing strong.
This is what consistent, strategic presence in a market looks like.
Proud of the team. Proud of the partners. Proud of what Switzerland and Brazil are building together. 🇨🇭🇧🇷
Stepping into a Winter Fairytale at Takaragawa Onsen ❄️♨️
There is a reason this place is legendary. Nestled in the snow-capped mountains of Gunma, Takaragawa Onsen offers one of the most authentic “Rotenburo” (outdoor bath) experiences in Japan.
The Experience:
• Nature’s Contrast: The heat of the thermal waters against the crisp, freezing mountain air.
• Living Tradition: Architecture and hospitality that feel frozen in time, honoring centuries of Onsen culture.
• Winter Silence: The sound of the Takara River rushing past as snow falls silently on the stone baths.
If you are looking for the soul of Japanese winter, you’ll find it here.
#TakaragawaOnsen #Gunma #JapanTravel #WinterInJapan #OnsenCulture
There’s a quiet magic in Japan that stays with you long after you leave. 🇯🇵✨
It’s in the way a simple cup of tea is served with a lifetime of tradition, and how the neon lights of Tokyo somehow find peace alongside the silent stone lanterns of an ancient shrine. I love Japan because it teaches us that “new” doesn’t have to mean forgetting the “old.”
From the grace of Omotenashi to the fleeting beauty of the seasons, every moment here feels like a lesson in mindfulness and respect. It’s a place where tradition isn’t just preserved—it’s lived.
Grateful for the memories, the stillness, and the soul of this incredible country. ⛩️🌸
#Japan #TravelJapan #Tradition #Mindfulness #Omotenashi
✨ Snapshot from our very first trade event of the week — the VIP Brunch at Switzerland Travel Experience Brazil 2025 🇨🇭🥂
A heartfelt thank you to all our amazing industry partners and friends who joined us. Here’s to a fantastic start and many more moments to come! ✨
🍷 Discovering the soul of Ticino in Lugano - where Italian dolce vita meets Swiss perfection ✨
From the fairytale towers of Castello di Morcote overlooking Lake Lugano to the elegant gardens of Villa Castagnola, this region stole my heart completely 💙
Spent my days hiking through vineyards that cascade down to crystal-clear waters, savoring local wines that taste like liquid sunshine, and indulging in gastronomy that celebrates the best of both worlds 🍇
There’s magic in how this corner of Switzerland blends Alpine beauty with Mediterranean charm. Every sunset over the lake, every bite of local cuisine, every trail through ancient villages - pure poetry 🌅
#Lugano #Ticino #Switzerland #CastelloDiMorcote #VillaCastagnola #LakeLugano #SwissWine #TicinoWine #SwissGastronomy #ItalianSwitzerland #LuganoRegion #SwissAlps #WineAndDine #LakeLife #SwitzerlandTourism #VisitSwitzerland #MediterraneanVibes #SwissRiviera #NatureAndWine #HikingAndWine #SwissBeauty #AlpineDining #LuganoLife #SwissExperience #TicinoMagic #ineedswitzerland
🍂 Lost in the magic of Vals, where autumn paints the Alps in gold and the clouds become your carpet ✨
There’s something deeply healing about standing above a sea of clouds, breathing in the crisp mountain air, and feeling completely connected to nature’s masterpiece. Switzerland, you never cease to amaze me 🏔️
Every step on this trail reminded me why we fall in love with the mountains over and over again. The silence, the colors, the perspective - pure soul medicine 💛
#Switzerland #Vals #SwissAlps #AutumnVibes #SeaOfClouds #MountainLife #Hiking #NatureTherapy #SwissMountains #AlpineAdventure #FallColors #CloudSea #MountainMagic #SwitzerlandTourism #VisitSwitzerland #Graubünden #NatureLovers #HikingLife #MountainView #SwissNature #AlpineHiking #AutumnInSwitzerland #MountainTherapy #NatureConnection #SwissBeauty #HikingSwitzerland #MountainMoments #AlpineGlow #SwissAdventure #myswitzerland
✨ 8 years ago, I was lucky enough to marry the love of my life. We met in Japan, built our first chapter there, and welcomed our first daughter in that incredible place. Later, life took us across the world to Brazil, where our second beautiful daughter was born—and it’s where our story continues today.
From Japan to Brazil, from two to four, from dreams to reality, every step has been better because it’s been with you. ❤️
Happy anniversary, my love. Here’s to all the places we’ve been, and all the adventures still to come. 🌎💍✨
Festival de Montreux 🎶
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🔹 Link disponível na bio 🔹
Toda grande conversa começa com um bom drink. E a sua? 🍸
@aptkspirits@clercfabien
#ComOuSemGelo #LuizFoggetti #APTK #Drinks
#FabienClerc #Turismo #Suica #redetv
Petite soirée entre amis, au menu foie gras maison, riz de veau aux morilles, cotelettes d'agneau aux petits légumes, fromage de France et tarte framboise maison! Côté boissons pas mal aussi! Merci Benoit & Van pour ce beau menu " à la française"
FABIEN CLERC
@clercfabien
Diretor do Switzerland Tourism Brazil
O Cônsul-Geral da Suíça em São Paulo, o Sr. Pierre Hagmann
O Diretor do Switzerland Tourism Brazil, o Sr. Fabien Clerc @clercfabien
O Diretor da Lugano Region, Massimo Boni , e
O CEO do S.Pellegrino Sapori Ticino, o Sr. Dany Stauffacher @danystauffacher
têm a honra de convidá-lo(a) para
a recepção por ocasião do lançamento da Edição 2025
“S. Pellegrino Sapori Ticino”
celebrando a gastronomia estrelada do Brasil na Suíça, na residencia Consular da Suíça em SP @suicanobrasil
Sr. Bruno Tenório da @hubpronto representante da Lugano Region
#lugano #luganomycity #luganocity #luganoregion #suiçabrasileira #spellegrinosapori #ticino #spellegrino #spellegrinosaporiticino
#gastronomia #gastronomiabrasileira
Representação Brasileira no Festival de Lugano na Suiça :
Thiago Castanho
@thiagocastanho@restaurante_castanho
Luiz Filipe Souza
@tuju_sp@luizfilipe
Rafa Costa e Silva
@restaurantelasai@rafacostaesilva
Alberto Landgraf
@oteque_rj@albertolandgraf
Manu Buffara
@restaurantemanu@manubuffara
Ivan Ralston @ivanralstonb@tuju_sp
Fotos Denise Andrade @deniseandrade
A Wee Travel promoveu um encontro sofisticado entre agentes de viagens e o Turismo da Suíça durante o Wee Travel Experience, que está ocorrendo no Hotel Gran Marquise e segue como programação até esta sexta-feira, 28. O evento, que reúne os principais players do setor, contou com a presença de Fabien Clerc, cônsul da Suíça no Brasil. A Wee Travel ainda apresentou os novos roteiros para a Suíça, com foco em destinos como Interlaken e Grindelwald, que registraram aumento de 39,3% e 15,7%, respectivamente, na hospedagem de brasileiros. A parceria também vai oferecer pacotes exclusivos com foco em experiências sustentáveis e de luxo, com hospedagens em vinícolas e chalés alpinos. Aos clics!
Fotos: Nicolas Leiva/ @nicolas.leiva
O Governo da Suíça, em colaboração com a WeeTravel, através de sua gestora, Natália Abreu, realizou um evento exclusivo para convidados, promovendo o turismo no país. O encontro aconteceu na noite de quarta-feira, 26, no rooftop do Hotel Gran Marquise. O cônsul da Suíça no Brasil destacou o país como um destino cada vez mais atraente na Europa. Confira is detalhes!
