Proud to welcome Amelie Lens as part of the Circulate roster.
Amelie has taken the techno scene to another level with her unrelenting passion for the genre. From craftting a full digital strategy and executing this across both social management and her AURA shows, we’re proud to be supporting and shaping her next chapter in the scene this year working across major milestones, including the 10-year anniversary of her first debut release.
Spotlighting our work on the Japanese edition of Snow Machine 🇯🇵
Circulate developed a strategy to drive international festival-goers to Hakuba, repositioning it as a must-visit alternative to European slopes & expanding their global footprint. Through influencer campaigns, brand partnerships, and targeted media plans, we connected with skiers and snowboarders ready to take their winter further afield.
Excited to welcome Rebūke to the Circulate roster. A true artist, forged in the white-hot energy of the Irish underground. Rebuke is exploring a new direction & we’re excited to join as creative partner. We’re developing a new visual identity that defines his place in the scene and extends to ERA, his label and radio show, pushing and redefining what underground looks like.
We are proud to be the official marketing partner for @alok as he brings Rave The World to O2 Academy Brixton. 🌐
Alok’s stats speak for themselves: Guinness World Records, 3.2 million fans at Brazil’s Carnival, and a reputation for the biggest stages on Earth. Rave The World is his most ambitious project yet, an immersive, production-led experience that goes far beyond a standard DJ set.
Circulate is across the board on this one, delivering everything from promotional creative direction to full-scale paid strategy.
His only UK show of 2026. The countdown is on.
Proud to welcome @nicomoreno_music as part of the Circulate roster - this is going to be something special 💥
A defining force in the new wave of industrial techno, Nico has built a global following through uncompromising energy and a sound that doesn’t let up. With a debut album set for release this year, and from shaping a clear digital direction to executing across socials and key moments, we’re proud to be supporting this next phase as he continues to shape the future of his sound.
Coachella ‘26 just set a new standard. 🌵
@mochakk called and the desert didn’t just answer - it erupted. A masterclass in shifting the needle and a massive moment for the books. Proud is an understatement.
Same time next year?
Our work as an agency is intrinsically linked with live events. From spontaneous pop ups around the world to large scale international festivals, we are on the ground as a team creating the moments that spark culturally relevant conversations about our clients.
2025: A milestone year for the Circulate x @xpmusicfutures partnership.
Stepping in as the lead creative agency for XP’s 5th anniversary, we developed the ‘5 Years in Motion’ visual identity; a creative territory designed to celebrate half a decade of impact while accelerating into the future. 🚀
We sat down with the XP team to architect a 12-month strategy focused on three pillars:
Conversion: Driving record ticket sales.
Visibility: Scaling channel reach.
Connection: Fostering deep community growth.
This wasn’t just a project; it was the organic evolution of our long-standing synergy with the @mdlbeast team. From months of strategy to seeing it come to life on the ground in Riyadh, XP continues to be the heartbeat of the regional industry.
We’ve spent the last 18 months helping Heineken 0.0 make its grand entrance into the Saudi market, working alongside our partner @themediananny . By blending high-impact cultural events like F1 and Soundstorm with strategic influencer partnerships, we’ve built a presence that’s impossible to miss.
It’s been an incredible journey bringing this vision to life, and we’re just getting started.
The Mochakk pop-up in LA proved that the best moments are the ones you don’t see coming. We took things straight to the street, blurring the lines between a secret underground set and a high-impact cultural event. By keeping it raw and authentic, the activation sparked instant content and real-time energy that you just can’t manufacture. It goes to show: well-executed pop-ups don’t just build hype, they build community. Mochakk’s global momentum is huge, but it’s these local, “you-had-to-be-there” moments that truly stick.
Looking back at yet another successful The Bonanza ADE Industry Dinner and Mixer! A room full of our best industry friendlies, reminding us why we love doing what we do.
Bringing everyone together at @deleuropeams on the first evening of ADE is always special; real connections, real laughs, and the kind of moments that stay with you long after the night is over.
Huge love to hosting partners @audemarspiguet , @circulateonline , @entourage.br , @oneofus.mgmt , and @thebrandfather for helping us turn the night into something unforgettable. And to our sponsors at @armaniexchange , @alphathetaglobal , @heinekennl , @charitea.global , @sligro , and @tecan.tequila , thank you for helping elevate the evening.
A massive thank you as well to the DJs @lovefoxy , @honeyluv , @julya_karma , @vintageculture , and @stroxler for creating the perfect vibe for all of us to meet, talk, and celebrate the industry we share.
We can’t wait to see you all again soon.
DANCE is our music centric segment. For each edition we’ll showcase some of the innovative ideas and concepts we’ve been deploying for artists, labels and events globally. Sometimes it’s about creating a moment that is so far outside of the ordinary that it encourages you to see an artist in a different light. For Mochakk that moment was his recent trip to Maputo, Mozambique where performed an incredibly special Mixmag Lab set. The trip showed his insatiable appetite for learning and new pursuits and how he’s using his position to bring about positive change in the world. It also gave rise to an unparalleled series of stories and moments that we rolled out over the past few months.
A pillar of New York’s Halloween scene, City of Gods is where music, art and chaos collide. This year, Circulate redefined its creative direction, building a strategy that honours its cult legacy while propelling it into new cultural ground.
We distilled what makes City of Gods truly divine and amplified it across every channel, blending sharp creative thinking with best-in-class data insight.
