A ritual,
what’s the point if it doesn’t make you want to pull your hair out of your scalp, and then come back to it again.
the long helix chain of ancestral blessings, is felt—with every action that includes work and money.
A connection is developed with a regular communication.
Same goes for service providers who visually create narratives for designers.
It’s our first project with them, but definitely not the last.
There was a knock knock to us, we shall be back with something even better.
#creativeagency #cca #productionhouse #chromechannels #mediaagency
Part II
The part we carry as main heads while creating any concept around our beloved clients is to hold on to emotions intersecting nostalgia, innocence and math!
We won’t mention Art just yet because we are yet to experience life in that scale.
Also we have lumbering hands, mostly.
It hit like an epiphany to our CD- when she said- let’s do Whiplash!
And suddenly our house was filled with people who wanted to ACT- and act in their fullest potential during the whole process behind this shoot.
Homework, Documenting, Gathering, Curating, On Toes— late nights with home cooked meals with papers and pencils!
(hi,Deepu)
We have come to realise
It’s usually playtime when it comes to work (at CCA)
Fortunate enough to have a playground.
And my team has players who seek like mad dogs!
We felt a jolt— rushed, pushed towards AI.
We, especially our CD is an absolute proud- when it comes to “limbo” background shoots.
Suddenly our grounds shifted when each one of our clients got into AI.
But man oh man— this is one of the finest shoots of ours in the year 2025.
White background has such a deep voice, meditative almost- it’s an opening CCA always aims for.
While we are *in between*, let’s make the shift apolitically, until we have fully understood the situation.
Photographed in India, 2025.
“Stree Thaats” embodied by an ardent kathak dancer.
Series of poses- commonly but poetically paused in the miniature paintings of the Mughal era, specifically under the patronage of Nawab of Avadh, Wajid Ali Shah.
Mitali embodied the female elements of grace and modesty, subtly showcasing the refinement and nuance of kathak that reached their zenith during the reign of Wajid Ali Shah.
But for us,
laymen - it was four hours of pure awe, pure heart warming span of time.
We sat still, rhythmically.
Our hearts hummed, her feet roared.
There are moments in our lives that make us feel like we chased the past, touched it.
Doing this for her- was more our pleasure than she would like to believe.
Trust is also a big part when entering the trade market.
By trade we mean, transactional. But do you know where else it is a big part, when it’s about love.
I guess, we don’t know the difference. Since our focus is on TRUST BUIDLING.
Since we got to know why she chose us, we didn’t have any difference in our vision.
yes, she worked with us for the first time.
and our CD was on cloud nine for this one.
(hawa ma)
the idea was simple, *In between.*
and in between we found ourselves chasing some of the most fun shots.
forever grateful for clients who chose us.
and forever grateful for the babies who never leave us.
🖤
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#creativeagency #fashionfilm #fashioneditorial #fashioncinematography #fashionvisuals #fashionstorytelling #styleinmotion #cinematicfashion #editorialfilm #fashiondirection #artdirection #creativedirection #visualpoetry #cinematicart
The urge to take away colors is high.
Because sometimes it’s purely about the emotion of the idea, where it came from, how we perceived it.
Sometimes it’s to show you how we would like to move ahead if it were our brand.
Which is how we generally work.
Like it’s ours.
What to combine?
When to combine, what to combine?
Why must we combine?
Wrong questions.
We must collaborate.
And we must be kind.
Money is not on stake, your idea is.
We only wear black on shoot days, it’s some rule the CD imposed cause she says that’s how her heart looks like.
But we shoot fashion.
Colors, Glamour, Dream, Beauty, Craftmanship, Substance.
Yup.
