Gianna and Olivia (Gia & Via) — raising these two precious girls is, and always will be, the greatest blessing of my life. Watching their bond grow and bloom is a gift in itself. ♥️
This is us. My crew. 2024 will be an unforgettable year for our family as we welcomed Gianna Claire into this world and Olivia Grace turned four! Of course @emilydegaetano is always a rockstar but this year was exceptional. Unfortunately our (fur) baby, Jax, couldn’t make this photoshoot. He turned seven in August and is as adorable as ever. Big thanks to Marcus Swanson and @swansonstudio for this photoshoot and annual gathering. Sending love to our extended family, friends, and loved ones on the East Coast and beyond. We are grateful for everything this life has provided. Looking forward to what’s ahead in the new year(s) to come! 🙏
On September 17th, we welcomed Gianna DeGaetano into the world. AKA Baby Gia. I’ve always dreamed of having a little girl—never imagined I’d be lucky enough to have two! Watching Olivia step into her role as a big sister has been amazing, and even Jax is full of curiosity about this beautiful new addition to our family. So much respect for @emilydegaetano - I could never do what you have done! #proudpapa #girldad
A global collaboration. This is not a boot. THIS IS YOUR CANVAS. Brought to life by some of the worlds most talented artist!
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@atpcdesign@kellyannalondon@andrewtarcher@mbls.graphicdesign@shane_odv@joooo.ann@yucai_pink
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THIS IS NOT A BOOT™
THIS IS YOUR CANVAS
For over 50 years, the original timberland® boot has been a symbol of self expression. Step into something as vivid as you are. With all-new hues to celebrate the 50th anniversary of an all-time icon, every step you take is a statement.
Express your true colors.
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@berseg 👍 @industry______ 👏 #timberland #builtforthebold #thisisnotaboot
Some open shutter BTS shots while on set with @rafaelrios__@industry______@michellemcwade@tdutton22@marcelpena_ and crew. #hasselblad #behindthescenes
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THIS IS NOT A BOOT™
THIS IS YOUR CANVAS
For over 50 years, the original timberland® boot has been a symbol of self expression. Step into something as vivid as you are. With all-new hues to celebrate the 50th anniversary of an all-time icon, every step you take is a statement.
Express your true colors.
#timberland #builtforthebold
I am please to share some of the content we’ve created around one of our biggest 50th Anniversary brand initiatives. Internally known as the COLOR BLAST collection, Timberland has released a colorful capsule featuring 7 unique expressions of our iconic 6” boot (as well as apparel and accessories).Â
If there’s one thing I’ve learned it’s that the Timberland boot is more than just a product, it’s a form of self expression. This truth became the foundation of our storytelling strategy across the whole of our 50th anniversary journey.
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THIS IS NOT A BOOT™
THIS IS YOUR CANVAS
For over 50 years, the original timberland® boot has been a symbol of self expression. Step into something as vivid as you are. With all-new hues to celebrate the 50th anniversary of an all-time icon, every step you take is a statement.
Express your true colors.
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Proud of the team and our external collaborators on this 9 month journey. DM for credits and details. #timberland #builtforthebold #thisisnotaboot
Celebrating 50 years of ambition! This year, the Original Timberland® Boot and Hip Hop turn 50. To celebrate, we launched the Timberland® Hip Hop Royalty Boot and partnered with Brooklyn MC, @lola.brooke , one of the influencial voices carrying Hip Hop into the next 50 years.
The Timberland® Hip Hop Royalty Boot pays tribute to the four pillars of Hip Hop — DJ’ing, MC’ing, graffiti, breakdancing and Sedgwick Ave, in The Bronx - the place it all started. S/O @chrisdixonnc for the iconic footwear homage.
With all of the added details, the Timberland® Hip Hop Royalty Boot remains true to the features of our classic yellow boot with a waterproof nubuck, durable and rugged outsole and insulation for warmth.
s/o @cmentstudios@michellemcwade #Timberland50
#BuiltForTheBold
Venture Out. Together. [San Fran]
Analog explorations through the lenses of:
-Hasselblad 500CM
-Kodak Ektar H35
-Pentax Super Program
-Holga 135
Featuring: Noami, Ola, Rachel, Faren and Mohit @diversify.vanlife@irietoaurora@bustedslate@faren_wanderer
[Campaign]
Venture Out. Together.
[Concept]
Nature is for everyone.
[Product Story]
The Venture Out Together collection is built to equip the changemakers challenging under-representation, driving inclusivity and building communities in the outdoors.
[Community]
Diversify Van Life:
A community and safe space created to intentionally celebrate & empower BIPOC road travelers and outdoorists living at the intersections, reclaiming nature, and sharing stories.
#timberland #builtforthebold #film #analogphotography #fujicolor #filmisnotdead #hasselblad
Bold adventure begins outside! Proud to finally share this body of work. Featured in this post are 3 examples of how we rolled this concept out (via motion content) and dimensionalized storytelling through (1) campaign narrative, (2) authenticator story and (3) Product superiority.
[Campaign]
Venture Out. Together.
[Concept]
Nature is for everyone.
From the city to the outdoors, bold adventure begins outside.
[Product Story]
The Venture Out Together collection is built to equip the changemakers challenging under-representation, driving inclusivity and building communities in the outdoors.
This collection features the new GreenStride™️ Motion 6 Hiker and Waterproof TimberDry™️ Trail Jacket, which are both built by nature itself.
[Community]
Diversify Van Life:
A community and safe space created to intentionally celebrate & empower BIPOC road travelers and outdoorists living at the intersections, reclaiming nature, and sharing stories.
S/O: Noami, Ola, Rachel, Faren and Mohit
@diversify.vanlife@irietoaurora@bustedslate@faren_wanderer
Creative support & production: @bakedagency@sioux_sakai and massive thank you to @nooneisasking who painstakingly managed this project with incredible humility and diligence. 🙏
#timberland #builtforthebold