Peace, I'm C-Flux Sing, short for Craig Flux Singleton. I'm an art director, illustrator, graphic designer, and muralist, a good guy. I don't get up here too often, but I want to start sharing bits and pieces of my commission art or commercial art process.
All right, so today I'm sharing the first step. What is the first step? The first step is the interview. This is by far the most important part outside of the tangibles and initial contact. Why, you might ask. Very simple. It gives us direction.
So for those who don't know, I'm a very perceptive and curious person. And I'm driven by the search for truth. I want to know the really real, especially with people. What’s really under all that presentation? I like deep conversations. That's where you get to the substance of folk. The soul of the person. And I'm fascinated with that. The why’s. The small details that provide insight to the whole puzzle. Puzzle of understanding.
So with a client, it's really no different. I want to know the intent. I want to know where the idea’s stem from, what began this mission of yours, and then on top of that, what is it you're offering to your audience? What is it you want your audience to know about you?
By the time we get there, we're having an all-out, genuine, just open conversation. I'm discovering things about you. You may discover things about yourself. You're learning things about me, how I perceive what's being shared, what resonates, right? Your reasons may align with my own personal reasons. And I want to support that.
In addition to the reasons, It's also the words you're choosing, your tone of voice, the energy you may direct or emit or that you want to direct and emit.
All this speaks to me in a visual language of symbols, colors, textures, font styles, etc. It kickstarts my imagination, and I get excited with streamlining abstract concepts. That's evident in most of my work. So this is where it all begins for me. This is step one.
So be sure to stay tuned in for part two. Peace
If you're in need of branding, illustration, a mural, or an art director for a project, email me:
[email protected]
Music by
@illastrate_