On Wednesday, our CEO, Jess White, and Head of Communications, Jess Nunns, travelled to Sydney to attend the @forbesaustralia Women’s Summit.
The day was filled with insights, strategy and perspectives from some of the country’s most formidable women, including:
🔹 Gladys Berejiklian (@gladysb ), who reflected on the conviction and resilience needed to lead eight million NSW residents through the pandemic
🔹 Asher Keddie (@asherkeddiofficial ) and Bruna Papandrea (@thebrunaverse ), who candidly shared the story of their creative partnership
🔹 And so many other admirable speakers, who touched on topics like the importance of human-led creativity as we navigate the AI revolution.
A standout moment came from Bruna Papandrea who said, "Ask yourself constantly, if not now then when? The world is moving quickly, find the joy in keeping pace with that change."
What a mindset to bring into every new work day.
#Cassette #Forbes #ForbesWomensSummit #ThoughtLeadership #Events
F1 is back this weekend, so we're re-living one of our favourite events this year to date with @larocheposayaunz ’s milestone launch of Anthelios UVMune 400 SPF50+ with F1 driver @valtteribottas .
Guests enjoyed an intimate Q&A hosted by @bickmorecarrie , expert tips from @drcara_dermatologist , and a surprise underground garage party - all to celebrate La Roche-Posay’s unwavering focus on precision, ongoing dedication to being the best, championing high performance and pushing the boundaries.
The event achieved strong media coverage, including features in both @HeraldSun and @DailyTelegraph and a live cross to @10newsau
Event production: @pimgroup
#LaRochePosay #UVMune400 #Anthelios #SPF #Formula1
@starbucksau Melbourne Central has long been a meeting point for students, commuters, city workers and visitors moving through the CBD.
So when the store officially reopened following an extensive renovation, we honoured the occasion with plenty of festivities, including spin-to-win giveaways, the cult-favourite Bearista Bears (which previously sold out within hours of their first launch), $5 Matchas all day and the unveiling of a custom mural painted by @rmituniversity artist Ananya Ojha.
Cassette was proud to support the reopening, managing PR, digital and in-store collateral, and socials for the refresh.
Some more [static] moments from our studio excursion because we can’t stop ruminating on the creative inspiration we tapped into at the FRIEND exhibition at the @NCM_Melbourne .
To fuel new thinking, we spent a day at the FRIEND exhibition at the @NCM_Melbourne .
Diving into the relationship between humans and machines, the experience traced technology from the past through to the present, with a glimpse of what it could look like in the future.
Check out some of our snaps from the day! 🎞️
Haircare reinvented with CeraVe. 🩵
To mark the launch of @cerave_aunz ’s highly anticipated new haircare range in Australia during AO2026, we celebrated with Aussie tennis star and hair ambassador @the_kokk1 to celebrate “Game-changing scalp hydration".
Sports presenter @AbbeyGelmi hosted the evening, and guests received an exclusive introduction to CeraVe’s new expert anti-dandruff formulation, developed with dermatologists. There were personalised scalp consultations from @dr.eshperera and @drryan_dermatologist , hair styling sessions and live DJ entertainment.
PR, talent and guest management by Cassette, with event production in collaboration with @popology_agency .
#CeraVe #CeraVeHair #Haircare #DevelopedWithDermatologists
Respecting history, embracing growth.
There comes a point where an organisation knows it’s time to hit ‘go’ on its next chapter and formalise its future ambitions in its current brand.
This was the case with Korda Mentha, it was all about aligning today with tomorrow. We evolved the brand strategy to support the next 20 years of the business and beyond, while deeply respecting the history and DNA that has shaped the firm to date.
This was not about reinvention, not about disruption for its own sake. Our role was to help craft a brand strategy that brought the brand and the business direction into step, ready to launch into its next chapter.
WE’RE HIRING // For a newly created role!
This position blends a passion for B2B marketing with social media smarts. The right person will be a LinkedIn native who understands that selling a product and selling a partnership are completely different exercises.
You know better than anyone how algorithms work. Better yet, you love sharing the knowledge, helping businesses build authority and drive commercial performance through social media (both organic and paid).
Plus, you value a workplace that values you.
If you’re a strategic and creative mind who’s looking for a fresh opportunity, learn more about the role via the link in bio.
Questions? Send us an email at [email protected]
WE’RE HIRING // We’re on the hunt for a Social and Content Manager with a knack for developing and executing social media programs for B2B brands.
Are you:
🪩 An expert on how social media builds authority and drives commercial performance?
🪩 Looking for a role that balances both strategy and creativity?
🪩 Fluent in using paid and organic campaigns to extend reach and performance?
🪩 Ready to hit play on a career at one of the 2024 AFR BOSS Best Places to Work?
Then hit apply on the link in our bio. 🔗
Questions? Send us an email at [email protected]
We had an absolute (net)ball competing in @madc_gram ’s “Global International Worldwide Netball Competition” last Friday.
While we didn’t manage to take out the win, we did love letting our competitive, sporty sides shine and spending the afternoon getting active alongside other agencies.
Bring on the 2026 comp!
Last week, everyone at Cassette was given access to a personalised, on-demand mental wellbeing tool in their pocket: the @myndapp_ .
Having worked on mynd’s brand comms and socials, we’ve seen first-hand the impact of this thoughtful, accessible platform. Through breathwork, journalling, emotion tracking, tapping, pilates and more, mynd helps build resilience and provides practical tools for navigating everyday challenges.
At Cassette, we’re committed to giving our team the resources they need to strengthen their wellbeing. An app like mynd is a perfect complement to our employee assistance program. It’s structured, supportive, and designed to build mental resilience.
If you’re looking to do the same for your team, we couldn’t recommend @myndapp_ more highly.
📸 Here’s a snippet of mynd co-founders, Ash and Dean, joining us at our monthly Cassette All In to share their journey from the app’s ideation through to its launch.
#MentalWellness #MentalHealth #Wellbeing #Culture
Sydneysiders, join our amazing client @oxfordlandingwines for a purpose-led happy hour at @thecollectiverocks this World Sustainability Day. 🍷🌱
Oxford Landing Wines is one of Australia’s most progressive wineries and under the umbrella of Hill-Smith Family Estates, was the country’s first @iwcawine Gold Member. A South Australian favourite, the brand is shaping the future of wine through innovation and sustainability.
Come along for a taste of the award-winning Regenerate collection, some light bites and Riverland-inspired storytelling.
📅 Wednesday 29 October | 6–7pm
📍 The Collective, The Rocks
🎟️ Limited tickets! | $25
#WorldSustainabilityDay #OxfordLandingWines#SydneyEvents
![Some more [static] moments from our studio excursion because we can’t stop ruminating on the creative inspiration we tapped into at the FRIEND exhibition at the @NCM_Melbourne.](https://sp1.picnob.com/p/pt_6739461456294663602351_0_af573ecc9971a090c0eebddd1783b708.jpg?o=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&h=93e0e9f1f0f23357f2fb30d83fc56be1)
