We were tasked with making a fun, energetic, southwest themed branding for the @hoka Texas Distance Festival
For the fanzone we design and procured a custom tent, designed branding, race shirts, illustrations, signage, and more assets. We ran a live screen printing station for athletes to pick their own designs.
📸 @piercebtownsend
Recent Hoka work for a high school track meet.
@craig_lutz tasked Fieldkit with creating refreshed race branding for the Texas Distance Festival, and to create some fun brand-moment, fan zone moments. Such as customizable race posters the athletes can keep as souvenirs.
📸 @piercebtownsend
This is how you throw a summit!
@builtbyfieldkit x @hoka
Fieldkit was brought on to creative direct, design, produce, build and install HOKA's pickleball theme booth for the @dickssportinggoods run summit.
Photos of the fun, chaos, team bonding, and memories of an unforgettable run summit.
We were so excited to provide a top-level experience to celebrate 500 of DSG’s talented retail staff and managers, who are the ones educating about Hoka’s shoes face-to-face on the community level. It’s their turn to feel welcomed and spoiled by a great brand experience.
Hoka's goal was to provide a fun, custom bonding experience for DSG retail team to try and test Hoka products. And when you only get a short product session with each group, no better way to check out the responsive grip of the Speedgoat or impact cushioning of the Clifton than by getting to run around and play pickleball with coworkers with mini games centered around teamwork, communication, and product information briefings.
Huge thank you to everyone involve:
@egwalsh23@cbusby17@chan_nathaniel@justinostrem@carson.wrong@madelinerose_photo@salyer__ Ian Hill @gguzmn89@bmhoss1985 Nico! @iangeorgedesigns and everyone else!
@builtbyfieldkit x @hoka
Fieldkit was brought on to creative direct, design, produce, build and install HOKA's pickleball theme booth for the @dickssportinggoods run summit.
Hoka's goal was to provide a fun, custom bonding experience for DSG retail team to try and test Hoka products. And when you only get a short product session with each group, no better way to check out the responsive grip of the Speedgoat or impact cushioning of the Clifton than by getting to run around and play pickleball with coworkers with mini games centered around teamwork, communication, and product information briefings.
Designing and laying out this custom double court was one of the coolest things we've gotten to take on so far. And as always we love getting get design and produce takeaway items that people are excited to keep. We were not shocked that these custom embroidered Hoka chore coats were one of the coveted item of the event. Our embroidery machines in Idaho ran 24 hours straight to make them.
These are photos from set up and tear down. We couldn't have done it without an amazing team and crew all around. Huge thank you to everyone involve:
@egwalsh23@cbusby17@chan_nathaniel@justinostrem@carson.wrong@madelinerose_photo@salyer__ Ian Hill @gguzmn89@bmhoss1985 Nico! @iangeorgedesigns and everyone else!
Ponderosa is now Fieldkit.
Before anything else, thank you! The last year has been a wild ride (in a good way) and it’s only happened because so many of you trusted us to bring your projects to life.
In that time we’ve grown from 4 people to 18, added equipment, added 10k square feet of warehouse space, and expanded what we can take on. We’ve brought on Katherine Martinez as Creative Director, which pushes our creative range even further.
Along the way, the work changed too. We still print, sew, and decorate. But our work has grown to include fabrication, warehousing, kitting, and design.
So we’re updating the name to match: Fieldkit. We’ve got a bigger team, bigger building, and more capabilities. But the same mission of bringing your real world projects to life
We’re beyond excited for the year to come and we can’t wait to work with all of you
Thanks for being a part of this
- The Fieldkit Team
I’m pretty bad about sharing the graphic design work I put out so I’m trying to change that.
I designed this shirt for the Hoka crew a few months back as a giveaway at the Ten. We were shooting for something fun and unique that would be a bit more interesting to take home than a normal boring race tee.
Printed by my team @ponderosaprinting
