Yak Gertmenian, Head of Strategy and Innovation at
@captiv8 , sat down with Henry Arlander, VP of Integrated Creative at
@manscaped , to talk bold campaigns, working with creators, and how the brand balances risk with impact.
In this clip, Henry highlights how Manscaped tests campaigns, gathers consumer feedback, and partners with creators to ensure creative risks land safely and effectively.
Read the full blog recap at the link in our bio!
#influencermarketing #creatorpartnerships #creativemarketing #manscaped